BtoBet grows Nigerian presence with Booster99 deal

BtoBet has expanded its presence across the African market after its local Certified Partner, STM Gaming, secured a new agreement with Nigeria-based Booster99.

This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here.

Under the terms of the agreement, Booster99 will power its online and mobile channels by using BtoBet technology, with Nigeria set to be the first of a string of markets to be announced by the brand as they go live in multiple jurisdictions.

Sabrina Soldà, BtoBet’s Chief Marketing Officer, expressed her satisfaction regarding the company’s latest partnership: “Throughout the past years BtoBet have quickly expanded their presence across all markets, especially in Africa.

“We are thrilled to strengthen our position in Nigeria – which is considered as one of the major markets in the continent – through our new partnership with Booster99,” she said. “I am confident that both companies’ shared passion to deliver a localised betting experience will reap excellent results in the long term.”

In addition, Booster99 will use BtoBet’s sportsbook and igaming platform to deliver a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino and virtuals, using localised payment options

Renuka Gonalia, Booster99’s Chief Executive Officer, added: “BtoBet is renowned for its uncompromising technologies with strong adaptability to the local market requirements.

“Through this partnership we will be able to offer our players an elevated and fully customised betting experience that will put us at the forefront of the local market. Through BtoBet’s vast experience in the region we will be able to cement our place as one of the best online bookmakers in the country.”

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