BtoBet has extended the reach of its Neuron 3 sportsbook platform after signing a new native integration deal with Pariplay, making it available on the latter’s Fusion aggregation platform. This deal, the two companies explained, will allow Pariplay’s partners to “gain access and hone their offering” with BtoBet’s sportsbook product through a single API integration. Dima Reiderman, Chief Operating Officer …
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AstroPay will extend its presence within the esports space after agreeing to sponsor this season’s Pinnacle Cup III. The event, which is the third iteration of Pinnacle’s flagship CS:GO tournament series, has featured a number of CS:GO teams from Latin America, Nordics and Europe. Throughout the Pinnacle Cup III, 32 teams will compete in Pinnacle Cup 3 and another 32 …
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Penetration into new regulated markets has enabled Altenar to expand its commercial client base by 270% in 2021, as revealed in the company’s full-year financial results published today. The sportsbook software provider has hit several milestones in its international expansion strategy in 2021, with “notable success” in Colombia, Italy, Spain, Sweden and the UK. It added that during the last …
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In this month’s Better Collective Spotlight, Chris David, SVP of Operations & Marketing at Better Collective, talks all things VegasInsider and why the relaunched site will be focusing on users in both the offline and online gambling space. SBC: You recently decided to relaunch VegasInsider. What was the rationale behind this? CD: Due to continued growth of the brand within …
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As a global company, BetGames has to ensure that its products are tailored towards the differing demographics across each market. But while a ‘one size fits all’ approach may work for some more mature jurisdictions, Ian Catchick, CPO at BetGames, believes that emerging markets require a much more individualised approach to game content. Speaking to SBC News, Catchick begins by …
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Altenar has expanded its footprint across the Bulgarian market after agreeing to supply its betting, trading and marketing solutions to Alphawin. The Bulgarian-licensed igaming operator believes that this new commercial deal with Altenar will support the company’s plans to expand internationally. Having been licensed since March 2022, Alphawin is confident that its plans for growth in new markets will be …
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SIS will expand the capabilities of its Competitive Gaming esports betting product after agreeing a new partnership with Oddin.gg. Oddin.gg will supply its odds and trading support, which includes an end-to-end package of live streamed videos, commentary, on-screen graphics with betting triggers and data. This extended product range will be used to support the “major launch of round-the-clock Counter Strike …
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With a large portion of the BETER team based in Ukraine, it was a top priority for CEO Gal Ehrlich to ensure that his employees were evacuated to safety. Preparations for this evacuation, he told SBC News, began months ago as the company enacted an ‘insurance’ strategy to make sure it was best prepared for any situation. Ehrlich highlighted that …
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Smartico.ai, the real-time loyalty, gamification and marketing automation platform, will facilitate SAAS firm Leverate’s further expansion into the Forex/CFD/Crypto technology space after agreeing to roll out its marketing solutions. Through the agreement, Smartico.ai will provide its automation and personalisation features which, the company emphasised, will “support ongoing user activity and successful journeys for Leverate’s clients”. As a result, Leverate will …
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The growing influence of the internet has changed the way in which the betting and gaming industry consumes information and positions itself as a form of entertainment. That was a key focus for Betsson AB CEO Pontus Lindwall in Issue 19 of the SBC Leaders Magazine. In his lead interview, which can be read here, Lindwall reflects on the ups …
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