Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar returns to Colombia with Colbet and Betsson Group partnership

Altenar has strengthened its position in the Colombian market after signing a new partnership with Colbet.co and Betsson Group.

The agreement, which follows a revamp of Colbet.co, will see Altenar become the new sportsbook supplier for the betting operator.

From 1 July, bettors will be able to access an updated version of the operator’s site, which it believes will deliver a “totally new experience” for Colombian bettors. 

Domenico Mazzola, Commercial Director for Altenar, said: “We are extremely happy to return to Colombia and be the sportsbook provider of the new Colbet website. 

“Backed by Betsson Group, Colbet will definitely be a success in the region, and we will do everything we can to support them with our technology and experience in the market.”

Colbet has been operating and licenced in Colombia since 2017, offering online sports betting and casino games. In 2020, Betsson acquired a 70% stake in the company.

SBC News Altenar returns to Colombia with Colbet and Betsson Group partnership

Check Also

Dutch sports fans

Altenar supports Starcasino’s expansion into the Dutch market

Altenar has formed an extended sportsbook deal with Starcasino as the latter makes its official …

Altnear takes note of personalisation potential with Optimove deal

Altenar takes note of personalisation potential with Optimove deal

Sports betting software companies Altenar and Optimove have signed a partnership as the former looks …

Altenar logo.

Altenar becomes first sportsbook offered on Elantil Marketplace

Altenar has entered an agreement with igaming software provider Elantil to integrate its sports betting …