BtoBet has strengthened its commitment to the development of sportsbook and gaming technologies by opening a new technology hub based in Ohrid, Macedonia.
The hub will specialise in software development engineering, product management, data analytics, integrations and setup processes.
Dima Reiderman, BtoBet’s Chief Operations Officer said: “Our emphasis on digital innovation, product and data engineering are a good fit with the technology talent pool in Macedonia. BtoBet is maintaining its growth momentum and bringing the best aspects of an iGaming technology company to this exciting region.
“The hub will help drive a wide range of sports betting solutions, having at their core cutting-edge machine learning and data science techniques that will deliver a bet-stimulating experience.”
BtoBet explained that the new innovation hub follows on from the significant investment made into its platform capabilities to deliver “a player-centric betting environment”.
“It is another step in expanding our global footprint to hire the best talent available as we continue to scale,” said Zoran Spasov, BtoBet’s Managing Director.
“Macedonia is fast becoming an Eastern European technology hub and has leading software companies in the area. The addition of Ohrid to our network of sportsbook innovation hubs and offices highlights our commitment to position BtoBet as the leading platform provider in the iGaming industry.”