Paul Boustead, Vice President Product Strategy at Dolby Laboratories, explains how new Sports Intelligence helps providers better understand and deepen fan engagement, as Dolby Vision comes to the platform alongside updates to Dolby OptiView Ads.
Dolby Laboratories, a leader in immersive entertainment experiences, has announced major updates to Dolby OptiView, its live sports platform.
The updates include new AI-powered intelligence to better understand what drives fan engagement, the debut of Dolby Vision on the platform, and greater flexibility for Dolby OptiView Ads.
Dolby OptiView is a platform designed to deliver more engaging live sports experiences. It gives teams, leagues, and streamers a full suite of capabilities to better understand their audiences, create personalised experiences, unlock monetization opportunities, and deliver premium-quality live content that keeps fans watching.
From rivalries to the underdog stories that turn into epic championship runs, sports are defined by the moments that fans care about most.
As audiences engage with sports in more ways than ever, understanding what resonates with fans has become increasingly important. Dolby OptiView gives our partners the power to deliver live sports experiences that take fan engagement to a new level, building stronger connections and loyalty while creating opportunities to increase revenue.
Introducing Dolby OptiView Sports Intelligence
Dolby OptiView Sports Intelligence is a new capability designed to help providers understand both the unfolding story of a game and what keeps fans watching.
It also provides the tools to use this information to create highlights, catch-ups, and personalised experiences.
Powered by AI models developed by Dolby, Dolby OptiView Sports Intelligence uses real-time game data and viewer data to build a minute-by-minute understanding of the game and what engages each viewer.
This helps providers identify what audiences find most compelling as the action unfolds live, and anticipate when interest may begin to decline.
Providers can use these insights and tools to build highly personalised experiences that adapt automatically, keeping fans watching without requiring them to customize their own viewing experience. For data-driven fans, that could mean displaying compelling stats relevant to them when the action slows and interest may begin to decline.
For fantasy fans following multiple teams, it could mean anticipating when to transition into and out of multiview so they can follow consequential moments across multiple games.
For newer audiences, it could mean surfacing untold stories around locker-room dynamics, personal rivalries, and off-field developments that draw them deeper into the sport.
Dolby Vision now available through Dolby OptiView
Dolby Vision is now available through Dolby OptiView for the first time, bringing stunning brightness, contrast, color, and detail to live sports.
Whether it’s the intensity of a game-winning drive, the atmosphere of a packed stadium, or the moments that might otherwise go unnoticed, Dolby Vision helps fans experience every moment with greater clarity and realism.
The Seattle Seahawks are the first team to introduce Dolby OptiView with Dolby Vision, bringing exclusive live programming and preseason coverage directly to fans through the official Seahawks app and Seahawks.com.
We are continually looking for new ways to enhance our digital offerings for fans and are excited for the first NFL team to integrate Dolby OptiView.
Partnering with an industry-leader like Dolby will allow the 12s to be brought closer to the game than ever before through richer visuals, lower latency and a more immersive streaming experience within both our mobile app and website.
Greater flexibility with Dolby OptiView Ads
Dolby is expanding Dolby OptiView Ads beyond the Dolby OptiView Player, enabling support for additional video players.
As the first certified server-guided ad insertion solution verified within the Google ecosystem, Dolby OptiView Ads helps publishers maximise monetisation while maintaining a high-quality viewing experience.
In one deployment with a major sports organisation, the solution delivered an average 76% increase in eCPM and an average 132% increase in fill rates. In-stream ad formats help providers make more effective use of their ad inventory while keeping live action visible during ad delivery, reducing disruption for viewers.
