Craig Davies

Craig Davies is a writing enthusiast who joined SBC in September 2017, following years spent in the news and sport sectors of Journalism, in addition to a significant period of time travelling. During his time at the University of Central Lancashire, Craig grasped every opportunity he could to gain experience writing on a plethora of sports. Culminating in a year spent working for The Lancashire Telegraph at Blackburn Rovers during the, then Premier League side’s, 2009/10 season. Upon graduating with a degree in Sports Journalism, he began working for the Tameside Reporter, a regional title, where his primary duty was news, however, it quickly turned into something of a joint role with sports incorporated into the mix. After the newspaper entered administration Craig began doing freelance work for a number of websites in several different fields, before donning a backpack for a two year stay in Australia and South Eastern Asia. Short story writing as he ambled from place to place. Eventually all roads led to home, and his position as a Journalist for SBC.

Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond

SBC News Opta Points: major new stats category to transform sports betting entertainment at the Euros and beyond

We see a range of new products and experiences launched for bettors every time major football tournaments come around. In the last few years, it seems most of them have been built around Stats Perform’s Opta data feeds. According to Stats Perform’s VP of Betting Product Nick Cockerill, Euro 2024 and Copa América are set to be no different. As …

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Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest

SBC News Roundtable: ensuring punter longevity amid enhanced Euro 2024 interest

A summer of sport has officially exploded into action, with fans all over the world primed for months of action that spans numerous geographies and, hopefully, countless examples of athletic excellence.  However, within the realm of online gambling, Euro 2024 represents a significant opportunity to gain ground, with the volume of punters certain to rise both before and during the …

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Enteractive: boosting audience retention around major sporting events

Enteractive: boosting audience retention

As the world gears up for summer’s major sporting events, sports betting operators are preparing for a surge in customer activity. Events like the Euros draw in a vast casual audience eager to participate in the excitement of high-profile games. But the real challenge for operators isn’t attracting these customers—it’s keeping them engaged long after the final whistle blows. So, …

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SBC Innovation Report: Football stats bets and player props – trends and new experiences

SBC News SBC Innovation Report: Football stats bets and player props - trends and new experiences

In 2021, SBC News put new football stats betting markets and experiences built on Stats Perform’s Opta data from Entain, BoyleSports and Sky Bet under the microscope. We looked at the factors behind their popularity with bettors and discussed what might come next.  Three years on, it felt time to see what football stats betting experiences the industry has created …

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Benefits of integrating an official stats API into your fantasy platform

SBC News Benefits of integrating an official stats API into your fantasy platform

Zeeshan Khan, Sales Manager at Bayes Esports, explores in detail the critical rationale that could deliver significant benefits for fantasy sports operators that utilise an official stats API. Fantasy sports are legal in countries where esports betting has yet to gain regulatory approval, such as the USA and India. In these countries, fantasy sports are considered a ‘game of skill’ …

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Continent 8 Technologies: tackling evolving compliance challenges across the gambling landscape

Continent 8 Technologies: tackling evolving compliance challenges

As compliance across the global online gambling ecosystem becomes increasingly critical, Craig Lusher, Product Principal of Secure Solutions at Continent 8 Technologies, elaborates on the implications that one recent development could have on the space. This saw the PCI Security Standards Council, which provides a baseline of technical and operational requirements that are designed to protect account data, introduce a …

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SOFTSWISS: A South African overview

Max Trafimovic SOFTSWISS

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, delves into the enormous potential offered by a South African gambling ecosystem that the company has previously compared the prospects of which to a certain South American nation that has captured much of the industry’s attention in recent times.  SBC News: SOFTSWISS has confidently declared that South Africa could prove to be the …

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Evgen Belousov, GR8 Tech: becoming a market leader in Asian markets

Evgen Belousov, GR8 Tech

Emerging markets can often form the foundation for companies to make significant headway across a much wider region, therefore offering a platform for sustained long-term success and growth. In discussion with SBC News, Evgen Belousov, GR8 Tech CEO, delves into why Asia represents a new frontier that it is believed will deliver numerous benefits across the long-term for the company. …

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Tackling integration obstacles: how to alleviate challenges to ensure long-term success

Flows tackling integration challenges

Andrew Doublesin, Chief Product Officer at Flows, addresses the numerous challenges with innovating from the ground up, how to tackle difficulties with integration and what developments the company has on the radar. SBC News: Thanks for joining us today. Could you start by explaining what system integrations are and why they are important for businesses? Andrew Doublesin: System integrations refer …

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ESG… Should the industry drop the acronym?

SBC News ESG... Should the industry drop the acronym?

What does it take to convince C-level that the numerous components that comprise ESG are intrinsically linked to revenue? For Leah Carnegie, Chief People Officer at Lottoland, the answer is a simple one – drop the acronym. The moderator of ‘why ESG is your business bottom line’ at the Gibraltar Ethical Gambling Forum instead suggested that a basic shift in …

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