PlayItForward is committed to creating partnerships with charities who support those affected by gambling harms, making sure that service users’ needs are prioritised.  However, this is not possible without concrete data to inform action. With support from PlayItForward, Betknowmore UK has engaged in exciting research projects to inform the development of its services.  In conversation with SBC News, Dr Liz …

Operators must become significantly more savvy with the implementation of customisation and personalisation techniques that can have a significant influence on success by driving a 40% or higher difference in players’ lifetime value, says Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech. However, should igaming incumbents not want to risk players seeking more engaging experiences elsewhere, they will need …

Speaking to SBC News, Dr Michael Auer, Managing Director of OpenBet’s Neccton, and Sarah Hitchcock, Chief Product Officer and Executive Vice President, Bede Canada at Bede Gaming, discuss the integration of Neccton’s AI-driven responsible gaming and anti-money laundering solutions into the latter’s platform. They share insights on the value this collaboration brings to operators and how it addresses player protection …

Aleksandr Glotov, a Senior Product Manager at Bayes Esports, explains the crucial elements that esports operators must keep in mind to ensure that a financial uptick and player retention are witnessed. There is a lot of risk associated with gambling, whether you’re the one placing the bets or accepting them. For sportsbooks to manage risk, stand out from competitors, and …

A desire to create an increasingly personalised and strategic wagering experience was the prime ambition that lay behind the most recent introduction to the DATA.BET portfolio. After initially becoming available for Counter-Strike 2 before being expanded to cover further titles such as Valorant, League of Legends, and others, the esports Bet Builder is designed to offer a thrilling experience for …

Talk of the future possibilities that could be presented through the increasing adoption of artificial intelligence fall well wide of the mark, says Artur Ashyrov, GR8 Tech Deputy CEO & CTO. Instead the industry must wake up to the fact that the technology is a vital resource that can, and in certain instances is, already making a real impact in …

In a special SBC Series, we speak to some of South Africa’s biggest market players to deliver the most comprehensive series of market reports ever put together on the country. We’ll be reviewing the best-performing verticals, the rise of casino and crash games, regulatory hurdles, and most importantly – the factors driving the market’s exponential growth since COVID.  To kick …

In igaming, where businesses constantly compete for market share, the challenge lies in establishing genuine, long-term partnerships that go beyond short-term gains. GR8 Tech’s CBDO, Yevhen Krazhan, offers a fresh perspective on how to address the issue through thoughtful, client-focused collaboration. What sets Yevhen apart is his perspective on business development – not just as a path to profit but …

In late 2023, Broadcom finalised its acquisition of VMware. This has affected many organisations within the igaming and online sports betting sector, leading to companies such as Continent 8 Technologies to consider alternative virtualisation solutions for their internal IT and enterprise needs. With this in mind, SBC News spoke to the company’s Chief Technology Officer Edward O’Connor regarding their strategic …

Immediacy. A craving that has grown to become ingrained across society, and one forms a crucial component of global development practices to ensure that users continue to receive the highest quality within the quickest timeframe possible. However, this forms just one strand of the wider complexities that must be considered as Amelco aims to implement a consistent pipeline of updates …