Alexey Sparivak, Head of Media Buying at TrafficStars, explains how the network’s new AI assistant, Gryzo AI, helps media buyers work up to 10x faster.
As many traffic sources become harder to scale under stricter advertising policies and rising costs, more media buying teams are looking for alternative channels to keep growing.
TrafficStars offers one of these alternatives: stable, scalable traffic that casino advertisers can grow with — now supported by Gryzo AI, an AI assistant built into the platform that makes every media buyer up to 10x faster and more efficient.
With 11 years in the market, TrafficStars is a global, multi-vertical advertising network providing access to high-volume traffic across 200+ GEOs.
Its strong video-streaming inventory performs across iGaming, nutra, AI, adult and other verticals, and together with multiple ad formats and flexible buying options, it gives advertisers additional opportunities to reach relevant audiences and scale beyond conventional acquisition channels.
Getting started with any new traffic source involves the same steps: configuring campaigns, setting up tracking, analysing performance and optimising buying strategies. Gryzo AI is designed to take much of that work off the media buyer’s plate.
Rather than adding another layer of technology to learn, Gryzo AI simplifies how buyers interact with the platform. Advertisers can communicate their objectives in natural language, access campaign data, and prepare operational changes without manually navigating every setting or reporting interface.
The result is a more accessible advertising workflow, where teams can spend less time on repetitive platform operations and more time on campaign strategy and performance.
Discover the full capabilities of TrafficStars AI Assistant
From campaign setup to optimisation: how Gryzo AI supports media buyers
Gryzo is designed to assist throughout the campaign lifecycle, from initial setup and conversion tracking to performance analysis, optimisation, and scaling.
Launch campaigns with less manual setup
Building a campaign manually means working through targeting options, pricing models, campaign structures and bid settings before a single impression is served.
With Gryzo AI, advertisers can describe the campaign they want to create, specifying details such as GEO, device, advertising format, budget, and pricing model.
Gryzo AI then builds the campaign from these instructions, setting the targeting parameters and recommended bids, and launches it as soon as you confirm.
For teams managing multiple casino offers or testing new markets, this reduces the amount of manual configuration required to get campaigns ready.
Gryzo AI can also help manage existing campaigns, including adjusting budgets and bids, modifying targeting, and cloning successful setups for additional GEOs or campaign variations.
Turn campaign data into actionable insights
Performance decisions depend on understanding which traffic sources are delivering valuable users, and where acquisition costs are becoming less efficient.
Gryzo AI allows advertisers to investigate campaign performance using natural-language requests instead of manually assembling reports.
For example, a media buyer could ask: “Analyse my casino campaign over the last seven days. Break down spend, conversions, CPA and ROI by ad spot, and identify placements that are underperforming.”
Gryzo AI can retrieve the relevant statistics, compare performance across traffic segments, and highlight areas that may require attention.
Rather than simply displaying data, the assistant helps connect analysis with the next operational step. Advertisers can review the findings and instruct Gryzo to prepare the corresponding changes.
This is particularly useful for teams managing multiple campaigns, where identifying performance shifts, and responding efficiently can make a meaningful difference to daily operations.
Optimise traffic without repetitive manual changes
Once campaigns are running, optimisation becomes an ongoing process of evaluating placements, adjusting bids, controlling acquisition costs, and identifying opportunities to scale.
Gryzo AI helps media buyers manage these tasks directly through the TrafficStars platform.
Based on campaign data and advertiser instructions, it can prepare bid adjustments, blacklist underperforming ad spots, modify budgets, and replicate successful campaign configurations.
Advertisers can also use Gryzo AI to configure TrafficStars Optimizer rules by describing the outcome they want to achieve.
For example, a media buyer can request a rule to control spending when effective CPA exceeds a defined threshold. Gryzo AI translates that objective into the relevant optimisation settings and prepares the rule for review.
This approach makes advanced campaign management more accessible without removing the advertiser’s control over strategy or execution.
Connect tracking to meaningful conversion goals
Accurate conversion tracking is essential for evaluating acquisition performance, particularly when advertisers need to distinguish between registrations, first-time deposits, and other conversion events.
Gryzo can help configure conversion goals, prepare postback URLs, and work with tracking integrations such as Binom, Voluum, Keitaro, RedTrack, and BeMob.
By simplifying the technical setup, the assistant helps advertisers establish the measurement framework needed to evaluate campaign performance and make informed optimisation decisions.
Built for teams working at scale
For casino operators and in-house media buying teams running multiple offers and markets, much of the daily workload is repetitive: building similar campaigns for several GEOs, creating separate Android and iOS versions, updating URLs across active campaigns or adjusting bids on dozens of spots.
With Gryzo AI, these tasks can be handled through a single instruction. The assistant can apply changes across multiple campaigns at once, clone a winning setup into new markets and rebuild campaigns around only the profitable placements, with every change shown for confirmation before it is applied.
This allows experienced buyers to delegate routine operations and keep their focus on testing, strategic decisions and scaling opportunities.
Extend campaign workflows beyond the TrafficStars dashboard
Gryzo’s capabilities are not limited to the TrafficStars interface.
Through the TrafficStars MCP connector, advertisers can also connect their accounts to ChatGPT or Claude, and interact with campaign data and platform functionality from familiar AI environments.
This creates opportunities to incorporate TrafficStars reporting, campaign analysis, and operational tasks into broader workflows, including internal reporting processes and customised performance analysis.
Whether advertisers use Gryzo directly inside TrafficStars or access platform functionality through a connected AI environment, account changes remain subject to user confirmation.
Gryzo operates within the permissions of the connected account, and account data is not used to train the model.
More traffic opportunities, less operational complexity
Expanding into alternative traffic sources should not mean adding unnecessary complexity to campaign management.
TrafficStars combines access to scalable advertising inventory with an AI-powered assistant designed to simplify how advertisers work with that inventory.
With Gryzo AI, media buyers can move from campaign setup to analysis and optimisation through a more streamlined workflow, reducing repetitive tasks and making it easier to manage acquisition across campaigns and markets.
Gryzo AI is now available directly inside TrafficStars. Open Gryzo and start building your next campaign with AI assistance!
