RakeTech - Copyright: nobeastsofierce / 123RF Stock Photo

RakeTech Group strengthens M&A drive with new board chairman

iGaming affiliate RakeTech Group has strengthened its 2017 M&A drive by confirming Christian Lundberg as the new chairman of the company’s board.

Christian Lundberg - RakeTech
Christian Lundberg

A former Nordic Regional Director for Microsoft, Lundberg currently works as a strategic advisor to several corporate leaders in both publicly listed and private companies through his own business A Force 4U.

His experience with international organisations such as Microsoft and Fortum qualifies him to oversee a period of high growth for RakeTech, who bought BetXpert and Turtle Gaming in April, before continuing its pursuit of Scandinavian assets with the more recent acquisitions of Agonas AB, Astro Media, Pokernet.dk and Odds.dk.

Michael Holmberg, RakeTech Group CEO, said: “With Christian joining, we will sharpen RakeTech’s leadership. Christian has vast experience from building winning cultures where everyone works towards the same goals and meets market demands with a focus on long-term values and profitability.

“He joins in an intense period where we among other activities recently have acquired several assets in Denmark. In addition, we have just reached our 100th employee, from being just some 30 people a year ago. I look forward to working together with Christian and the rest of the board members to take RakeTech to the next level.”

Lundberg added: “RakeTech is a company with high operational capacity and advanced technical solutions, active in the fast-growing European iGaming industry.

“I believe RakeTech has real possibilities to drive the continued development of the sector through responsible affiliate services with a focus on user value, and consequently secure a long-term and sustainable growth. At the same time, we will continue to pursue our active acquisition agenda, where we target assets of high quality with leading market positions.”