Comms pro Annika Billberg joins RakeTech corporate advisory

Industry affiliate marketing network RakeTech has confirmed the appointment of Annika Billberg as a new member of its Board of Directors.

Advising RakeTech’s corporate strategy, Billberg is a seasoned leadership executive in media, communications and commercial development.

Billberg currently serves as Chief Brand & Communications Officer for Stockholm-listed financial services and credit management firm Intrum SA.

Christian Lundberg, Raketech Chairman, commented on the appointment of Billberg as a corporate advisor:

“Over the last year, Raketech has undergone a substantial transformation journey, both in terms of staff and its way of working. We have doubled the number of employees to more than 100 people, acquired several leading assets, and rolled out a new operational model based on three clear growth pillars. To have the right expertise on the board is vital for our continued development, and both the board and management team welcome Annika to the company.”

RakeTech moves to strengthen its corporate advisory, has undertaken a series of acquisitions in 2017 and 2018. Furthermore, the company details that corporate guidance is further needed as the betting industry’s places a higher emphasis on responsibility for all stakeholders.

Annika Billberg commented on joining RakeTech governance: “Raketech is an exciting company with lots of opportunities ahead. I look forward to supporting the management team in the continued journey, with more acquisitions as well as new products and markets on the agenda. The company has also made solid progress in looking over its activities within sustainability and responsibility, where there is good potential to take the lead and push the entire industry in the right direction.”

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