SBC News Voice of the Sports Betting Industry
Malta-based industry affiliate marketing network RakeTech Group (RakeTech) has expanded its presence and coverage within the regulated Danish online gambling market by acquiring websites Pokernet.dk and Odds.dk
Detailing its acquisitions RakeTech adds poker inventory to its Danish affiliate network, acquiring leading player community Pokernet.dk.
The acquisition of Odds.dk will also see RakeTech gain a number of related assets including lead casino review portal Casinoguide.dk and partner websites Blackjack.dk, Bonusodds.dk and Livescore.dk
Issuing a statement, RakeTech governance detailed that its new assets would be supported by the firm’s recent acquisitions of BetExpert content and Danish sports TV listings portal TVsporten.dk
Michael Holmberg, Chief Executive of RakeTech, said: “Pokernet.dk and Odds.dk are a perfect fit for RakeTech; we are delighted to have acquired these new assets and look forward to continuing to provide relevant and high-quality content with a focus on sports, poker, and casino to Danish users.
“Our aim is to create real user value and increase the relevance for the operators.
“Going forward, we will continue to look for suitable acquisitions that complement our portfolio, as well as growing our business organically by providing great content.”
