Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …
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Voluntary whistle-to-whistle ban comes into force
The industry-wide voluntary ‘whistle-to-whistle’ advertising ban is due to come into force today (1 August 2019), which will see bookmakers ban all TV betting adverts during pre-watershed live sport broadcasts. The self-enforced ban, will not be applicable to horseracing and greyhound racing coverage, was suggested by the Industry Group for Responsible Gambling (IGRG) after it received public and political criticism …
Read More »Sylwan signs up to deliver data driven growth for LeoVegas
Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO). Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up. She will continue as interim CMO until Sylwan officially …
Read More »XLMedia to be led by Rakuten’s Stuart Simms
Rakuten‘s Stuart Simms has been confirmed as the new chief executive officer for digital performance marketing services provider XLMedia, replacing Ory Weihs from October 2. Weihs is due to continue his position as CEO until Simms’ arrival, and thereafter will remain on the board as a Non-executive Director of the Company. From the date of Simms’ appointment, Weihs will continue to …
Read More »GiG ramps up emerging markets profile with Mediacle
Stockholm-listed Gaming Innovation Group (GiG) has appointed industry full-service marketing agency Mediacle Group to expand its localisation capacities for emerging markets. The agreement will see Mediacle work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com). Operating as a specialist industry marketing agency, Mediacle offers in-depth customisation and localisation provisions, helping its clients develop effective campaigns …
Read More »Rightlander appoints Brand Architects to deliver first Marcom strategy
Fast growth industry marketing compliance software Rightlander has hired gambling brand development agency Brand Architects to enhance its profile within the global gambling sector. Founded in 2017 by player acquisition expert Ian Sims, Rightlander has become the ‘go-to’ compliance tool for gaming’s diverse marketing stakeholders (operators, affiliate, agencies etc). In its mission statement, Rightlander seeks to deliver igaming/betting marketing incumbents …
Read More »Paddy Power unveils Newport County as third SoS supporter
After recently unveiling both the Huddersfield Town and Motherwell kits, Paddy Power has added a third football club to it’s books, in the form of League Two side Newport County. The club, which go by the name ‘The Exiles’, announced the deal last night on TalkSPORT before taking on Weston-super-Mare in a pre-season friendly. Similarly to the statement released for …
Read More »Huddersfield’s new Paddy Power kit causes Twitter stir
After announcing their partnership with Paddy Power earlier this week, Huddersfield Town has now released it’s apparent ‘home kit’ for the 2019/20 Championship season which has seemingly united the footballing world. Unfortunately for the Terriers, the reaction to the kit has resulted with more laughs than admiration, with the club now finding themselves as a trending topic on Twitter. The …
Read More »Sportsbet.io continues Brazilian drive with CR Flamengo digital partnership
Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo. Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club. The digital partnership with Flamengo follows Sportsbet.io’s signing …
Read More »FRESH8 to elevate bwin’s German advertising channels
GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria. The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software. bwin marketing confirms that it will utilise FRESH8’s …
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