GVC Holdings European sports betting property bwin has commissioned industry programmatic and content marketing optimisation specialist FRESH8 to support its advertising channels across Germany and Austria.
The partnership will focus on elevating bwin’s current programmatic advertising strategies and planning across digital and social media channels, utilising FRESH8 marketing automation and personalisation software.
bwin marketing confirms that it will utilise FRESH8’s smart advertising solutions across its active German-language marketing portfolio, which includes a number of tier-1 publishers including Bild, Germany’s biggest daily sports news source.
“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels” bwin marketing detailed in a statement.
The partnership sees FRESH8 expand its existing arrangement with GVC Holdings wider group, with their automation technologies already servicing Coral and Ladbrokes brands.
A pleased Andrew Sharland, CEO at Fresh8 Gaming, commented, “We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business.”