Sportsbet.io, the flagship online sportsbook property of Coingaming Group, has become the latest industry incumbent to secure a Brazilian football club partnership with CR Flamengo.
Updating the market, Sportsbet.io marketing confirms that it has secured a ‘one-year agreement’ to become a ‘digital partner’ of the ‘Big 4’ Rio de Janeiro football club.
The digital partnership with Flamengo follows Sportsbet.io’s signing of World Cup-winning former Brazil player Denilson as a Brand Ambassador earlier this year.
Joe McCallum, Director of Sportsbook at Sportsbet.io, said: “Flamengo is one of the biggest names in Brazilian football and as a forward-looking, global club, it was the perfect match for Sportsbet.io.
“We are committed to delivering fun, fast and fair action to players around the world, and Flamengo’s history, ethos and commitment to the beautiful game will help us achieve precisely that.
“Brazilian football fans are among the most passionate in the world, and that makes this partnership another important milestone for us, both in Brazil and beyond.”
Flamengo becomes the ninth Brazilian football club to commit to a betting partnership in 2019, following CasadeApostas.com partnering with Santos, Botafogo, Cruzeiro and Bahia.
Meanwhile, European operator NetBet partnered with Fortaleza and Vasco de Gama, with 188Bet announcing last month a ‘referral partnership’ with Atlético Mineiro.
Maurício Portela, Marketing Director of Flamengo, added: “We were hugely impressed by Sportsbet.io’s approach to gaming and how it has quickly grown to become one of the most innovative and exciting brands in the space.
“Sportsbet.io immediately understood the passion and importance of football to supporters of Flamengo and we are proud to enter a partnership that will bring immense value to both our club and our fans.”