Former Kindred Group and Svenska Spel manager Dersim Sylwan will succeed Petra Blixt as LeoVegas Chief Marketing Officer (CMO).
Blixt had been serving in the role on an interim basis since May of this year, having been appointed as a marketing director in October 2018 as part of a departmental shake-up.
She will continue as interim CMO until Sylwan officially joins the LeoVegas team in Malta, where Hans Uhrus – LeoVegas Communications Manager – expects him to make a major contribution to the operator’s growth strategy.
“Dersim will have an overarching responsibility for marketing,” Uhrus explained. “He has a background and personality that are a perfect fit for LeoVegas as LeoVegas continues to focus on data driven growth and sustainability. With Dersim’s experience and capacity he will make a major contribution to our growth going forward.”
Sylwan is joining LeoVegas after almost six-and-a-half years with Kindred, where he most recently served as general manager in Sweden for three years.
Prior to this, he spent just short of 18 months as head of Kindred’s Maria Casino brand, while he also had a spell as country manager in Sweden for the same casino.
Before joining Kindred in April 2013, Sylwan spent two-and-a-half years with Svenska Spel. Here, he worked as both brand manager and project manager for the firm’s Oddset business, as well as project manager for mobile.