SBC News Voice of the Sports Betting Industry
Stockholm-listed Gaming Innovation Group (GiG) has appointed industry full-service marketing agency Mediacle Group to expand its localisation capacities for emerging markets.
The agreement will see Mediacle work on optimising emerging market campaigns for GiG’s flagship online casino property Rizk (Rizk.com).
Operating as a specialist industry marketing agency, Mediacle offers in-depth customisation and localisation provisions, helping its clients develop effective campaigns for developing/emerging markets.
Ross Parkhill, Director of Casino for GiG’s in-house B2C brands, said: “We are pleased to have tied up with Mediacle and look forward to working with them to support our marketing strategy and expansion into new markets. Mediacle will help our flagship brand Rizk provide a localised offering for our players, improving player acquisition and retention.”
The GiG agreement sees Mediacle announce its second major partnership of the summer, as last June the marketing agency was recruited by London AIM mobile gambling group Nektan to bolster its affiliate marketing programme for B2C brands.
Backing the GiG partnership, Santosh Jain, the CEO of Mediacle, stated: “We are thrilled to have signed such a leading name as GiG and we are looking forward to working with its team. We have certainly emerged as one of the most successful digital media and IT solutions companies offering dynamic and cost-effective marketing solutions to highly renowned brands in the gambling industry. The agreement with GiG is a testament to our commitment, growth and deliverability.”
