Dafabet has grown its portfolio of English cricket teams after securing two new sponsorship agreements with the Durham and Sussex county teams.
The new partnerships, facilitated by SEM Global, preempt the Vitality Blast T20 campaign and will see the operator’s name feature prominently on the two teams’ shirts.
As part of the agreement with Sussex Cricket, Dafabet’s logo will feature on the front of the club’s T20 and One-Day shirts, either side of the collar, the non-leading arm and above the player name on the back of the shirt throughout the 2020 and 2021 seasons.
John Cruces, Head of Sponsorship at Dafabet, said: “With cricket becoming our biggest growing international sport, we saw it as a key sport to further our sponsorship portfolio. The T20 format was our aim being so popular around the world.
“We are very proud to become a major sponsor of Sussex and have our name on the shirt for both the T20 and the One-Day matches.
“The club needs no introduction to cricket fans having players and a history so well respected within the game. We are looking forward to a long partnership that we are sure will help us achieve our common goals.”
Chief Executive of Sussex Cricket Rob Andrew added: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world.
“During these uncertain times, it has never been more important to secure agreements like this which will help sustain the financial future of the club. We thank Dafabet for the support they’ve shown in us and look forward to working closely with them over the next three years. We can now focus on the season starting in August and the squad wearing the new T20 shirt as soon as the Vitality Blast gets underway.”
The Durham kit, which was officially revealed by England stars Ben Stokes and Mark Wood, will feature the Dafabet logo on the back of the team’s new T20 shirt for the next three years with Emirates remaining on the front.
Cruces said: “Cricket has been one of our fastest international growing sports in recent years with the T20 format being so popular. Therefore it was a natural step for us to put our brand in the eyes of cricket followers worldwide. We’re very proud to partner up with Durham, a club steeped in tradition with players known across the globe.”
Tom Seymour, Durham Cricket Sales Director, concluded: “We’re delighted to have agreed a deal with Dafabet to have their logo on the back of our new T20 playing shirt and for them to become our principal betting partner.
“We look forward to working with this exciting company over the next three years, as we continue to work together, bringing success on and off the pitch.”