Marketing

TOTO, the Netherlands lottery sportsbook brand, has secured a sponsorship agreement with four football clubs in the Women’s Eredivisie. PSV, ADO Den Haag, sc Heerenveen and FC Twente have all signed a three-year agreement with the sportsbook brand. This latest agreement, according to TOTO, elevates the brand’s support for Dutch football. Commenting on the new partnership, Arno de Jong, Chief …

AGCOM, Italy’s federal communications and advertising authority, has launched an investigation into Google, which will determine whether its search engine has acted in breach of the country’s ban on gambling advertising. The inquiry will look into subsidiary trading units Google Inc, Google Ireland Limited and Google Italy after a series of adverts from foreign gambling operators were shown in Google …

Kaizen Gaming has strengthened its senior leadership after confirming that Ioannis Koutrakos will become the new Group Marketing Director. Koutrakos, who will take responsibility for marketing and communication projects that involve both Stoiximan and Betano brands across all markets, will take over from Chris Tzalavras who is now Head of Commercial for Stoiximan. Celebrating his new appointment, Koutrakos said: “I …

Grupo Codere has confirmed the appointment of Shackleton as its new creative marketing agency, as the Bolsa Madrid gambling group seeks to refresh its image within its home market of Spain, whilst expanding its public profile across the firm’s target South American growth markets. Shackleton wins the multinational account following a competitive pitch undertaken by Codere during May in which …

Xtremepush, a supplier of multi-channel marketing solutions and customer engagement tools, has achieved a major industry objective by securing its validation as a Scientific Games’ (SG) ‘OpenMarket’ partner. The development sees Xtremepush’s full suite of marketing tools for customer personalisation and campaign targeting made available to SG partners through OpenMarket  – the Nasdaq technology group’s ‘one-stop marketplace’ for online gambling  …

Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has been selected as the new ‘main club partner’ and front-of-shirt sponsor for Southampton Football Club. The one-year deal, which will run for the 2020/21 season, will see Sportsbet.io’s logo displayed on the front of the first-team and under-23 shirts. Commenting on the agreement, Tim Heath, CEO of the Coingaming Group, said: “We are absolutely …

BoyleSports has grown its football sponsorship portfolio after being named the ‘principal partner’ for Coventry City Football Club. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The agreement, which covers the 2020/21 season, will see the BoyleSports logo adorn the front of the playing kit and replica shirts next season. Conor …

MansionBet continues to expand its portfolio of football partnerships after confirming that it has become the ‘principal shirt sponsor’ of Championship football team Bristol City. Bristol City joins the likes of Tottenham Hotspur, Crystal Palace and AFC Bournemouth who have all been sponsored by MansionBet previously. Dana Bocker, Head of Integrated Marketing at MansionBet, commented: “Sponsorship of a Championship team …