Snack Media drives digital growth with Wisden partnership

Snack Media has strengthened its network of partnerships after signing a new agreement with international cricket almanac Wisden.

Lauded as the ‘independent voice of cricket’, the new partnership with Wisden will allow Snack Media to grow its digital revenue by monetising content, driving traffic via its fan engagement tools, and utilising SEO strategies.

James Murphy, Head of Partner Network at Snack Media commented: “Following on from the acquisition of GiveMeSport it was great to also partner up with another reputable brand and publisher in the sporting world.

“Wisden has been one of the most respected brands in world sport for over 100 years. Working together is a great opportunity to support the team as they retain the brand’s heritage and transform their digital offering.”

Through the partnership, Snack Media has praised the ‘immediate impact’ it has already had, having increased display viewability by around 30% and increased UK Display CPMs by more than 200%.

Ian Sykes, Managing Director of Wisden, added: “Having identified the 2020 domestic cricket season as being a very important period for the strategic growth of wisden.com, we set out to get a number of key elements in place by mid-April, including a partner to serve our programmatic advertising.

“However, we needed to carefully consider both the Wisden brand and user experience, so a simple plug in and play solution wouldn’t work for us. Snack Media understood this from the outset, and so far their consultative approach has played a significant part in growing the site both in terms of traffic and performance.”

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