DACH bookmaker Interwetten will grow its brand exposure in Nigeria after securing former Premier League footballer Yakubu “Yak” Ayegbeni as its first Nigerian market brand ambassador. Yakubu will represent the brand in the Nigerian market, and will be integrated into all advertising activities, both online and print, for the betting group. Interwetten’s entry into the Nigerian sports betting market, was …
Read More »
Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm (GRH APPG) has spoken out about gambling sponsorships, reiterating that banning gambling companies from being front-of-shirt sponsors is ‘one of the most obvious things to do’. Reported by the Guardian, Harris expressed that a new Gambling Act should prohibit shirt sponsorships across all English football leagues – …
Read More »
The European Gaming and Betting Association (EGBA) has responded after the Spanish government radically altered its Royal Decree on Advertising mandate by adding further marketing and sports sponsorship restrictions on licensed incumbents. Last week, a European Commission filing revealed that the Spanish government had drafted a series of new amendments to its approved Royal Decree on Advertising, banning betting sponsorships …
Read More »
Snack Media has strengthened its network of partnerships after signing a new agreement with international cricket almanac Wisden. Lauded as the ‘independent voice of cricket’, the new partnership with Wisden will allow Snack Media to grow its digital revenue by monetising content, driving traffic via its fan engagement tools, and utilising SEO strategies. James Murphy, Head of Partner Network at …
Read More »
GambleAware has updated its nationwide ‘Safer Gambling Campaign’ to raise awareness of the National Gambling Treatment Service in the UK. With the return of major sports broadcasting across TV and digital verticals, GambleAware has launched a ‘burst of new activity’ to support its #BetRegret safer gambling initiative and further awareness of the UK’s gambling harm prevention and support services. Targeting …
Read More »
Spotlight Sports Group has revealed plans to grow its content portfolio with more in-depth analysis, pre-game and in-game statistics and picks for the four major US sports. The new content will be aimed at both retail outlets and online sportsbooks, having been designed to ‘educate and reach new customers across the US’ as more states continue to legalise sports betting. …
Read More »
Coingaming Group’s cryptocurrency sportsbook Sportsbet.io has enhanced its cricket expertise after naming Aussie cricket legend Brett Lee as its new brand ambassador. Lee was known during his career as the world’s fastest bowler – clocking deliveries of more than 160km/hr. As part of his new role, he will lead a series of dedicated cricket promotions such as ‘Bet with Brett’, …
Read More »
Rank Group has ‘gifted’ its sponsorship of League One football team Ipswich Town FC to Carers Trust, with the charity’s logo due to feature prominently on the team’s home kit for the 2020-21 season. The team’s shirt currently features the logo of Rank online casino subsidiary, Magical Vegas. The sponsorship was donated to raise awareness of the organisation which supports …
Read More »
The European Gaming and Betting Association (EGBA) has confirmed that the European Associations for TV and Radio publishers has become the latest organisation to welcome its new code of conduct on responsible advertising for online gambling. Becoming the first pan-European initiative for gambling advertising, the code establishes responsible standards for advertising for the online gambling sector. The egta will subsequently …
Read More »
Betclic has announced its biggest sponsorship commitment to date after becoming the official betting partner of French football’s Ligue 1 and Ligue 2 championships. Confirmed this morning by France’s Ligue de Football Professional (LFP), Betclic will join French football’s roster of marquee sponsors, which includes UBER Eats as headline sponsor Ligue 1 and BKT tyres as lead sponsor of Ligue …
Read More »
SBC News Voice of the Sports Betting Industry