Marketing

Betano has secured peak brand coverage across Portuguese football, becoming the principal partner of SuperLiga champions FC Porto. The pan-European sportsbook property of Kaizen Gaming, Betano announced that it had secured a four-year agreement to serve as the Dragões front-of-shirt sponsor. Of significance, the sponsorship agreement sees Betano obtain an active relationship with Portuguese football’s ‘Big-3’ clubs of Porto, Benfica …

The Advertising Standards Authority (ASA) has upheld two complaints against a Paddy Power TV advert for depicting ‘socially irresponsible’ gambling.  In particular, the Flutter Entertainment brand was accused by complainants of portraying gambling as taking priority over family life for showing ‘someone so occupied by gambling that they made an inappropriate remark in conversation’.  The commercial in question featured a …

India’s Ministry of Information and Broadcasting (MIB) has issued advice to the country’s media networks and platforms, instructing outlets to avoid advertising online sports betting providers.  The Ministry explained that its attention had been brought to betting and igaming adverts being placed across print, electronic, social and online media.  The Indian government lacks a constitutional framework to regulate any form …

 The Advertising Standards Association (ASA) has issued further guidance on the rules applied to ‘content marketing’ of gambling services/products on social media and other digital channels. The guidance was published as a ‘remit statement’ responding to queries by operators, related to its 2021 “CAP Code on marketing communications appearing on websites, apps and cross-border platforms”. Questions were raised as to …

AstroPay has entered into its third sponsorship arrangement with a Premier League football club, signing a deal with Wolverhampton Wanderers FC. As the principal partner of the West Midlands club for the 2022/223 Premier League season, AstroPay’s branding will feature on the front of Wolves men’s and women’s first team and under 23 team shirts, as well as on all …

The Office of Gambling Regulation of Slovakia has announced that it will publish a ‘Concept of Responsible Advertising‘ document that aims to drastically improve gambling advertising standards across all media disciplines.   The document seeks to inform licensed operators and media entities of acceptable standards with regards to the advertising of gambling products/services to Slovak consumers. Operators and media stakeholders have …

MaximBet, a sports betting and online casino brand in partnership with Maxim, has signed a deal with Nicki Minaj who will become an Investor, Advisor, and Global Ambassador of the firm. Under the terms of the agreement, the US rapper will assist MaximBet with merchandise, parties, partnerships, fan experiences, and branding ‘all designed to bring together’ entertainment, sports, celebrity and …

SOFTSWISS has simplified the process for clients managing websites launched on its sportsbook platform by launching a custom-built content management system (CMS). The CMS platform has been developed especially for online sports betting projects, covers all the specific requirements related to sports betting web portals and provides clients with one more instrument for brand customisation. Those changes that previously required …

Spanish online gambling trade association Jdigital has reported positive developments on its joint appeal against the Royal Decree on Advertising which imposed a federal ban on gambling advertising across Spain’s 17 autonomous communities.  Last week, Spain’s Supreme Court informed stakeholders that Jdigital’s appeal, sanctioned with Spanish media counterpart AMI, could be put forward for a Constitutional Review. Back in January …