SBC News Voice of the Sports Betting Industry
Codere Online has launched ‘The Next Big Move Is Yours’, its first marketing campaign targeting players of Buenos Aires new online gambling regime
Promoting its sports betting and online casino offering in the City of Buenos Aires, the campaign will begin broadcasting throughout the rest of the year and will promote six spots related to Codere’s gaming products.
Developed by the advertising agency, ITALIA, the ads recreate everyday situations in which the subject of the story is a Codere player expressing their excitement for the games and sports betting offerings. Additionally, the ad underscores the ‘ease of access to the Codere Online offer’ available anywhere in the CABA jurisdiction.
Alberto Telias, Chief Marketing Officer of Codere Online, commented: “With the launch of this campaign, we continue to strengthen the Codere brand in the region and develop content, experiences and products that, together with the main soccer teams, bring us closer to the customer.”
Codere has partnerships with major soccer clubs to cover Latin America as the firm aims to grow its influence in the region. This includes the sponsorship of Real Madrid for Latin America, the sponsorship of Club Atlético River Plate, in Argentina; and the alliance with the Monterrey Rayados Soccer Club, allowing the company to promote its brand in Latin America.
A spokesperson for ITALIA added: “[We are] very happy to be part not only of the launch of a new brand on the market, but of an entire category that comes to offer new experiences in the field of gaming and sports betting.”
