Marketing

Ladbrokes has entered an exclusive partnership with legendary promoter Wasserman Boxing to offer the public free-to-air fights to be broadcast live on Channel 5 for British terrestrial audiences.  The deal between Ladbrokes, Wasserman Boxing and Channel 5 will see a minimum of six free-to-air fights take place in 2023 featuring the best British boxing prospects for men’s and women’s boxing. …

Supercharged betting operator kwiff has expanded its agreement with Xtremepush, focused around omnichannel CRM capabilities. The extension of the duo’s collaboration, which began with a preliminary deal back in September 2022, will cover two key focus areas of kwiff’s CRM capabilities.  Firstly, the firm will gain access to Xtremepush’s Omnichannel Customer Engagement and CDP platform, with a ‘deep integration’ conducted …

“Take Time to Think” – the safer gambling campaign and slogan for UK gambling has been found to have “no impact on the behaviour of gamblers”.  The assessment was made by researchers at the University of Warwick, who carried out tests of the campaign’s effectiveness within a live play environment. Launched in October 2021 by the Betting and Gaming Council …

Belgium will introduce a ban on all forms of gambling advertising/marketing from 1 July, to be applied across all media platforms.  The government announced its decision yesterday via its official gazette, confirming that from the set date, Belgium will apply Europe’s toughest advertising rules for gambling. As such, a blanket ban on all forms of gambling advertising will be applied …

Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …

Superbet Group has made changes to its marketing strategy in Romania, one of its core territories, scaling back commercial messaging in outdoor advertising. The multinational betting and gaming group aims to complete the removal of all commercial messages in ‘out-of-home’ advertising during the first half of the year, with the process due to start ‘in the future’.  Where the firm …

PokerStars will continue to promote its global brand via Formula One, having agreed to extend its sponsorship of the Oracle Red Bull Racing team for the 2023 F1 season.  The sponsorship extension was secured ahead of the start of a new F1 season which began this weekend at the Bahrain Grand Prix won by Oracle Red Bull Racing’s Max Verstappen. …

The expiry date for the voluntary advertising code observed by Dutch betting firms has been extended from 1 March 2023 to 1 June 2023, in lieu of potential legislative changes. Dutch licence holders first adopted the Advertising Code for Online Games of Chance on 15 December, two months after the KOA Act re-regulated the online gambling space, and sits on …

A parliamentary move to significantly clamp down on betting and gaming advertising in Romania has been heavily amended, according to local media. Adrian Cozma, a legislator from the National Liberal Party (PLN), introduced the legislation to the Romanian Parliament that would ban all forms of advertising for betting and ‘games of chance’, i.e. casino and igaming products. However, G4Media.ro has …

Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play …