Marketing

One week after the publication of the Gambling Act review, and three weeks after the Premier League’s vote on betting sponsorship, QuinnBet has signed a new football partnership. The Ireland-based betting operator has linked with EFL League Two club Peterborough United under a two year deal, signing as the team’s ‘official advertising partner’. QuinnBet will benefit from advertising around Peterborough’s …

In the first instalment of an extensive two-part blog, Xtremepush Senior Account Executive Brandon Asgeirsson talks about how igaming is rapidly increasing in popularity across the US, with more states deregulating and presenting new markets for operators. Similar to the gold rush of the 1800s, there’s an air of excitement throughout the country and the land of opportunity is experiencing …

Finland’s National Police Board is investigating a Malta-licensed operator charged with undertaking ‘large-scale marketing campaigns’ to illegally target national consumers and breaching gambling laws. The unnamed operator is charged with “aggressively marketing gambling games to mainland Finland residents using multichannel strategies”.  The illegal campaign is alleged to have sent text message promotions to minors, with marketing appearing on Finnish-language affiliate …

The Dutch government has published the full draft of its ban on ‘untargeted’ advertising and recruitment by licensed betting companies in the Netherlands, setting a start date of 1 July. From this date, operators in the Netherlands will have to adhere to a much stricter advertising policy. Measures include a ban on televised advertisements and marketing in public places, such …

Ringier Sports Media Group (RSMG) continues to expand its media services for the global sports betting sector, as Betway partners with its Sportal365 subsidiary.  Announced this week, Sportal365 will serve as the global content management system for Betway, to be operated across 27 digital territories. Holding licences across all continents, Sportal365’s customised content solution will support Betway’s sponsorship portfolio that …

BetVictor has been ordered to remove a Facebook advert by the Advertising Standards Authority (ASA) for breaching Committee on Advertising Practice (CAP) guidelines. The post in question featured an image of two FC Barcelona players, Jordi Alba and Sergio Busquets, with a caption stating ‘“Who is the most underrated player at the club you support?’, featuring the BetVictor logo.  As …

Sportradar is helping betting operators to tap into new audiences across social media by integrating its ad:s technology into the Snapchat platform.  The integration will enable sports betting operators to “engage and acquire customers” via Sportradar’s paid social media advertising service, which includes a range of campaign management tools, performance optimisation measurements as well as “automated creative production featuring the …

Dutch Minister of Legal Protections, Franc Weerwind, has confirmed that the long-delayed ban on ‘indiscriminate adverts’ promoting gambling will take effect no later than July 1, 2023.  Weerwind, who oversees Dutch gambling regulatory developments, made this statement in response to ministerial questions submitted to Kamer. The ban on untargeted advertising for high-risk games of chance was initially set to be …

The Kansspelautoriteit (KSA), the Netherlands’ gambling regulator, is not letting up in its campaign against advertisement of illegal products, slapping Red Ridge Marketing with a €675,000 fine. According to the gambling authority, ‘various’ Red Ridge websites featured ‘careless and misleading statements’ about unlicensed online casino firms, such as the ‘advantages’ these illegal sites offer young people. Unlimited playing and betting …