Sports betting and igaming operator Novibet has launched a localised campaign this week to promote its presence in the key LatAm markets of Brazil, Mexico, Chile and Ecuador. The ‘Play in the new era’ promotion has, said the firm, been “amplified by strategic partnerships in each market. Featuring the football superstar Arturo Vidal, the launch campaign ‘Play in the new …
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NOGA, the Netherlands Online Gambling Association, has warned the Dutch government that “recognition of legal online gambling providers has hardly increased amongst the general public” since the launch of KOA marketplace in October 2021. The concern is noted by data from the trade body’s annual ‘NOGA Online Gambling Barometer’, independently researched by IPSOS. Since 2021, the Dutch online gambling market …
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Issue 26 of SBC Leaders Magazine takes a whistle stop tour of the world of betting and gaming, with features looking at the markets in Italy, Romania, Greece, Brazil and Japan, among others. The front cover interview takes us to Italy, where SKS365 CEO Alexander Martin details how the company coped with lockdown and the steps it has taken to …
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BetCity.nl, the flagship Dutch sportsbook property of Entain Plc, has once again enhanced its sponsorship of Eredivisie football club SBV Vitesse Arnhem. Starting next season, BetCity.nl will become the principal sponsor of Vitesse, moving its brand logo from the back to the front of the club’s shirt. The partnership between BetCity.nl and Vitesse began in January 2022, with the sportsbook …
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Gaming Innovation Group’s (GiG) partnership with bet365 has been renewed for an undisclosed period of time, centred around delivery of the GiG Comply tool. An automated affiliate marketing compliance solution, GiG Comply will be used by bet365 to scan web pages for content such as links, igaming ‘code red words’ and regulatory requirements across multiple jurisdictions. GiG Media’s end goal …
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The Advertising Standards Authority (ASA) has issued a warning to kwiff after an advert for the operator’s casino offering appeared in a Portsmouth FC news article about the club’s younger supporters. Specifically, the ad was for the Book of Dead slot game, promoting free spins offers and an ‘18+ new customers only’ accompanying text, and was featured in a news …
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The Unit has extended its partnership with online sportsbook and casino operator BetRegal as a marketing services supplier. Following what the pair described as a successful opening year for the deal, the Canadian-born igaming brand has introduced adverts featured on Sky Sports’ channels. This campaign formed part of a broader linear package of high-quality assets supported by The Unit’s leading …
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Finland’s National Police Board has hit BML Group, a Betsson AB subsidiary, with a €2.4m fine alongside a prohibition order against the firm’s marketing activities. The law enforcement agency’s decision was made on 7 April and is due to come into force on 3 July, with the police asserting that BML has targeted mainland Finland with advertising ‘via multiple channels …
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International esports operator Rivalry has continued to lay foundations in Brazil ahead of market regulation, partnering with Tribo, a Counter-Strike content group. The company, based in Toronto and active in the regulated markets of Ontario and Australia, will conduct campaigns and activations with Tribo members Alessandro ”Apoka” Marucci, André “Liminha” Kenzo, Fillipe “BT” Moreno, Victor “VelhoVamp” Taube and Jean “mch” …
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The newly formed Brazilian Institute for Responsible Gaming (IBJR) has announced a self-regulated code for betting advertising, titled the “Brazilian Code for Advertising Self-Regulation”, published in anticipation of the government concluding its federal framework to legalise sports betting. The advertising code was announced as the first major initiative of the Trade Body that was officially formed on 9 May in …
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