SBC News Voice of the Sports Betting Industry
Sports betting and igaming operator Novibet has launched a localised campaign this week to promote its presence in the key LatAm markets of Brazil, Mexico, Chile and Ecuador. The ‘Play in the new era’ promotion has, said the firm, been “amplified by strategic partnerships in each market.
Featuring the football superstar Arturo Vidal, the launch campaign ‘Play in the new era’ is, stated Novibet, an ode to the “New”. It has been produced to reflect what the firm describes as the genuine anticipation that sports create about the announcement of “milestones such as the new coach, the new transfer, the new jersey, the new stadium, the new talents, and the new unmatched casino experience”.
Outlining the rationale behind the campaign, Novibet stated: “The TV commercial invites viewers to a world full of thrilling sports and casino moments that are waiting to be discovered, presents the numerous features, options and offers of the Novibet app, and also includes some exciting news itself: Novibet becomes the master sponsor of historic football clubs; Fortaleza EC in Brazil, Emelec in Ecuador, Huachipato and Magallanes in Chile, and also starts a proud partnership with Arturo Vidal, as Global Brand Ambassador.”
The operator made its entry into the LatAm market late last year with expansion into the Mexican online gaming market – marking its first move outside of Europe. The provider earned market access in Mexico back in August 2022 after agreeing to a partnership with Big Bola Casino.
