SBC News Voice of the Sports Betting Industry
Colossus Bets operator and supplier of ‘next generation betting pools’, has confirmed the appointment of Influence Digital London as its new social/digital marketing lead to scale up promotion of their B2C platform during a crucial summer 2018 period.
Updating the market, Colossus Bets has tasked Influence Digital with developing its B2C social content strategy on educating betting consumers on ‘crowd-betting and Colossus Bets lotto-sized sports jackpots’.
Confirming the appointment of Influence Digital, Edward Byrne Head of Growth at Colossus said:
“We’re really excited to be collaborating with Influence Digital. Their enthusiasm, impressive concepts and experience makes them the number one digital agency to support the growth of our exciting social-first consumer business.”
A social content and digital output specialist, Influence Digital has worked on a number of ‘consumer outreach’ campaigns for Air France, Pathe Films and Arcadia Retail Group.
The London agency will initially focus on ‘building new audiences and brand awareness’ for Colossus Bets B2C products during World Cup Russia 2018 and ahead of the start of the Premier League season 2018/19.
We are very pleased to be working with Colossus Bets and support them in introducing crowd-betting to sports fans, and being part of the social football conversation. The World Cup generates more social media interactions than any other sporting event globally, so it’s perfect timing.
“We look forward to helping develop their social strategy and educate sporting communities on how to get involved by, watching together, betting together and ultimately winning together,” said Gareth Currie, co-CEO at Influence Digital.
