Marketing

The latest marketing news for the gambling industry

Kindred praises International Women in Gaming Diversity triumph

SBC News Kindred praises International Women in Gaming Diversity triumph

The ninth edition of the International Women in Gaming Diversity Awards has taken place at The Savoy Hotel London, with a number of winners lauded throughout the night. Amongst them was Kindred Group, more specifically it’s legal team, who were crowned ‘Team of the Year,’ being recognised as “a team that has delivered change in the field of equality, diversity …

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Matchroom & Perform seek to land ‘US KO’ with $1 billion DAZN partnership

SBC News Matchroom & Perform seek to land 'US KO' with $1 billion DAZN partnership

A blockbuster exclusive $1bn United States boxing streaming partnership aims to engage a new generation of fight enthusiasts, as well as reigniting current fans passions for the sport. The bumper eight-year deal, between Matchroom Boxing and Perform Group, will see some of boxing’s biggest stars feature over 16 bouts staged in various venues across America. Set to streamed upon the …

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Kwiff rapped by the ASA over TV advert

SBC News Kwiff rapped by the ASA over TV advert

For the second consecutive week, online sports betting app Kwiff, was caught up in the rulings from the Advertising Standards Authority (ASA). Two elements of the advert caused complaints, however only one of which led to a complaint being upheld. The upheld complaint was with regards to the voice-over in the ad, which stated: “What does getting Kwiffed feel like? …

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Aussie snooker star Neil Robertson joins SingleShot

SingleShot - Copyright: pal2iyawit / 123RF Stock Photo

Nevada-registered entertainment content firm SingleShot Entertainment (SSE) has appointed Australian snooker ace Neil Robertson to its board of directors. 2010 World Snooker Champion Robertson is also Brand Ambassador for SSE’s 7BallRun cue sport product. Robertson, who won the Hong Kong Master’s and Scottish Open this season, said: “The list of possibilities for SSE’s products is endless. “Vinnie has shown me …

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RGA issues industry GDPR guidance

SBC News RGA issues industry GDPR guidance

Industry trade body, the Remote Gambling Association (RGA) has published its guidance for mandatory General Data Protection Regulation (GDPR) policies which are set to be implemented on 25 May 2018. The RGA seeks to help industry stakeholders, navigate the complexities of EU-wide GDPR policies, which will implement a single regulatory framework on individual consumer digital data protections, the privacy of individuals and …

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The Stars Group unveils World Cup £100 Million Challenge

SBC News The Stars Group unveils World Cup £100 Million Challenge

The Stars Group, through its flagship PokerStars, BetStars and PokerStars Casino brands, has announced the biggest prize in online sports betting with the launch of the Stars £100 Million Challenge. The competition puts punters 64 correct selections away from winning a life-changing prize of £100 million during this summer’s much anticipated World Cup. Straightforward and free to enter, this contest …

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Power of football utilised to drive Sportradar CSR initiative

SBC News Power of football utilised to drive Sportradar CSR initiative

Sportradar have partnered with streetfootballworld, an organisation utilising the power of football to change the world for good, in a bid to pool motivation and expertise to drive social change through a mutual passion of football. In line with a commitment to enhance its global corporate social responsibility (CSR), as well as corporate citizenship, Sportradar is to engage its offices …

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Lotto monopoly questioned in The Netherlands

Dutch - Copyright: viperagp / 123RF Stock Photo

Monopolies on sports betting and lottery scratch cards are to remain in The Netherlands, but The Council of the State, the nation’s highest administrative court, has ordered a rethink of its lottery monopoly. Following an appeal by the European Gaming and Betting Association (EGBA), alongside international gambling firms Unibet, Betclic and Betfair, the council ruled that the existence of only …

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