SBC News Voice of the Sports Betting Industry
Aiming to set its offering apart at the World Cup, BetBright has launched its biggest ever prize fund promotion ahead of the 2018 football World Cup, giving customers the chance to win £10 million.
The competition challenges punters to accurately predicting the first goalscorer, correct score and the time of the first goal of the World Cup Final.
Open to new and existing customers, to qualify for the chance to win £10million, customers will need to complete specific daily challenges set by BetBright. Points are awarded for each completed daily challenge and a leaderboard will be updated daily throughout June and July, showing the number of points earned by customers.
Sarne Lightman, Managing Director at BetBright commented: “We are making a major investment in user engagement during this summer’s biggest sporting competition.
“We really wanted to create something different for our customers, old and new, to what the rest of the market is likely to offer.
“With daily rewards, weekly leaderboard cash prizes and 10 users winning a shot at £10,000,000, we believe we have created a really exciting message that will cut through the noise of our competitors and provide a compelling reason to play with BetBright during the World Cup.”
The primary game mechanics are based around rewarding people with a set amount of points for various activities and engagement with the site. Ranging from one point for simply logging in and up to 10 points for specific stretch bets.
The campaign will be divided into eight periods of seven days with an individual leaderboard for each period – and each week, the top ten customers on the leaderboard will each receive £250 cash, with whoever is in the first place for each period also receiving entry to the £10million World Cup Final prediction challenge.
Those players finishing 11th – 100th on each weekly leaderboard will be rewarded with free bets and bonuses throughout the competition, too.
In total, ten lucky customers will have the opportunity to play for the £10million prize by making the prediction for the World Cup Final, which takes place in Russia on July 15.
