Macau Horse Racing Company – operator of the Macau Jockey Club (MJC) – has announced an end to racing in the country. The agreement with the Macau (SAR) government to terminate the “Concession Contract for the Exclusion Operation of Horse Racing” means that the current contract will expire on 1 April 2024. The company reported that it has been operating …
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ATG launches Animal Instincts campaign to promote new V75 pool
ATG has declared that Swedish audiences “will reveal their inner horse instincts” playing the revamped V75 racing pool. The message forms part of a new advertising campaign launched by ATG (Aktiebolaget Trav och Galopp), Sweden’s totalisator board for wagering on trotting and thoroughbred racing. The campaign is co-developed by the Stockholm agencies of Åkestam Holst and Giants & Toys, and …
Read More »BetMGM UK named Ascot’s Clarence House Chase headline sponsor
BetMGM UK has announced its sponsorship of Ascot Racecourse’s Clarence House Chase Raceday on 20 January. This deal includes the headline sponsorship of the feature contest on the day, the £175,000 Grade 1 BetMGM Clarence House Chase. The prestigious race has been won by some of the best two-mile chasers in recent history including Altior, Un De Sceaux and Sprinter …
Read More »SIS shows horseracing action from Warsaw, Wroclaw, and Sopot
SIS (Sports Information Services) has formed a deal to showcase racing from all three of Poland’s tracks. As the supplier continues to enhance its horse racing content offering, and with racing action taking place from April – November, the 60 meetings available annually will be a key addition to SIS’ output, increasing short-form betting opportunities for operators. Conall McSorley, Head …
Read More »Betfred enhances support for Epsom’s Derby Festival
Betfred has strengthened its support of The Derby Festival by extending its partnership with The Jockey Club to at least 2026. Staged at Epsom Downs, the operator has taken the naming rights to the famous two-day flat race. Fred Done, Betfred Owner, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop …
Read More »William Hill sponsors first Boxing Day meet at Aintree
William Hill has announced that it is sponsoring the first ever Boxing Day meeting at Aintree racecourse. Including the notable Grade 1 Formby Novices’ Hurdle (formerly the Tolworth Novices’ Hurdle), the bookmaker will sponsor six of the seven races on the card in total. Lee Phelps, Spokesperson for William Hill and Senior Sports Writer, said: “While many are winding down …
Read More »RMG and Ellipse bring a ‘new dimension’ to how fans consume racing
Racecourse Media Group (RMG) has formed a partnership with sports data and analytics company Ellipse. The deal will utilise data engineering and analytics specialists from Ellipse – the company behind the likes of CricViz and TennisViz – as well as AI and machine learning to bring a ‘new dimension’ to how fans consume and understand horse racing. Named the first …
Read More »Sportsbet to contribute $AU125k annually to the MRC Foundation
Sportsbet has formed a five-year partnership with Melbourne Racing Club (MRC), commencing on 1 January 2024. The Flutter-owned company aims to ‘re-position the sport’ to new racing fans and open up racing to more sporting audiences. Barni Evans, Sportsbet CEO, stated: “Sportsbet is excited to partner with the MRC, an incredibly successful and progressive club, and we look forward to …
Read More »Virgin Bet sponsors December Gold Cup at Cheltenham
Virgin Bet is sponsoring the December Gold Cup in the Christmas Meeting at Cheltenham, as well as the final race on the card that day. The £130,000 Premier Handicap chase, now named the Virgin Bet December Gold Cup, is set to take place this Saturday (16 December), over an extended two and a half miles on the New Course at …
Read More »Final push for thoroughbred owners to complete BHA census which ‘shapes post-racing lives’
The BHA has made its final call for owners to complete Britain’s inaugural Thoroughbred Census. Now at a landmark 6,000 submissions from an industry wide push to drive participation, thoroughbred owners have until the end of the year (31 December 2023) to complete Britain’s first-ever Census of this kind. Helena Flynn, Programme Director, Horse Welfare Board, stated: “We’ve had a …
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