Horseracing

Across the board, betting stakeholders agree that horseracing’s offering must be redeveloped to engage with wider recreational audiences. Yet why has this simple endeavour caused such friction within betting’s value chain? SBC speaks to Fitzdares CEO William Woodhams on racing’s structural  issues and how a collaborative approach is needed to fix a generational challenge… A key topic of discussion at …

King Charles III and Queen Camilla have become the latest patrons of The Jockey Club.  Both Their Majesties follow the footstep of The late Queen Elizabeth II, who continued her patronship of The Jockey Club from 1954 until her death in September 2022.   The King has established himself as an avid fan of equestrian sports, having been an amateur jockey …

The British Horseracing Authority (BHA) will closely monitor the forthcoming developments of the UK Gambling Commission’s (UKGC) pilot scheme and timeline to implement affordability checks. The governing body of British racing has issued its response to yesterday’s announcement by the Gambling Commission that it would roll out its pilot scheme on “frictionless customer affordability checks” from August 2024, initiating a …

Live betting services provider SIS (Sports Information Services) has extended its partnership with Spain’s horse racing organisation Asociación de Hipódromos Españoles. The extended three-year agreement will see an additional 500 Spanish horse races brought to SIS’ live racing offering annually.  Broadcasts will show events from six of the country’s leading racetracks, including Hipódromo de La Zarzuela, Dos Hermanas, San Sebastian, …

Vermantia’s Commercial Director Amanda Coca sits with SBC News for the first time to discuss her return to the company after a spell away, the firm’s Italian market success story and more.  SBC News: You have recently rejoined Vermantia after a spell away from the company. What was it about the company that made you rejoin and can you tell …

William Hill has secured a deal to become the Official Betting Partner of the Qipco Guineas Festival. The partnership follows a string of sponsorship deals for William Hill with Lincoln at Doncaster and the Punchestown Champion Chase, as well as the Randox Grand National Festival.  William Hill will sponsor a total of 15 races across the three-day meeting, including the …

The UK Tote Group (UKTG) has signed an agreement with Singapore Pools to bring their pools together.  Through the agreement, liquidity with customers of Singapore Pools betting will be combined into the UK Tote’s pools on British racing meetings to create bigger UK pools, better customer experience and improved financial return.  Simon Leong, Chief Product Officer of Singapore Pools, said: …

Star Sports has announced that it is sponsoring racehorse trainer Brian Toomey for the 2024 flat season. The British bookmaker praised the ex-jockey for the amount of high-profile owners in his portfolio which include: Amo Racing, Clipper Logistics, Jimmy Fyffe and Jeff Smith.  Harry Redknapp provided him with his first winner when Wake Up Harry won at Kempton on 20 …

Betting and Gaming Concil’s (BGC) Grand National Charity Bet campaign has managed to raise more than £15,000 for good causes. Launched in time for the Grand National, the campaign saw over 50 parliamentarians placing a charity bet on last weekend’s race. The funds were then distributed to their charities of choice by some of the UK’s biggest betting operators.  Christian …

The British Horseracing Authority (BHA) has launched its latest campaign relating to horse welfare aiming to relax common misconceptions about the sport.  The HorsePWR campaign – short for Purpose, Welfare and Responsibility – provides detailed information about the lives of thoroughbred horses and the high welfare and safety standards at the core of British racing.  Kinross-based Jump Trainer Lucinda Russell …