Horseracing

Flutter Entertainment has announced that it will continue its long-standing B2B partnership with PARI MUTUEL URBAIN (PMU), providing a multi-channel sportsbook platform for the French horseracing’s principal betting operator. The B2B unit of Flutter Entertainment has serviced PMU’s sportsbook platform since 2010, a partnership that began under Paddy Power and has been maintained throughout the group’s multiple transitions. Upcoming developments …

PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.  The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …

Wagering data provider Racing and Sports (RAS) has signed a new deal with online casino and sportsbook Stake.com for the provision of a horse racing solution.  The deal comes in a two-year package, with the potential of a one-year renewal period. Stake.com will receive risk management services, a Trading Manager platform, as well as a comprehensive horse racing data flow. …

Racing TV has formed an exclusive syndicate with RaceShare to offer its subscribers “a chance to enjoy the thrills of racehorse ownership – with no additional costs.” RaceShare was founded in 2022 by former Racing Post executive Lucy Delaney and bloodstock experts, to make racehorse ownership more engaging and affordable with the general public via shared syndicates. Teaming up with …

Swedish horse racing group Aktiebolaget Trav och Galopp (ATG) has expressed dissatisfaction with the government’s plans to increase gambling taxes.  In a blog post, ATG CEO Hasse Lord Skarplöth criticised the decision to raise tax rates for operators from 18% to 22% of their total gross gambling revenue (GGR) from July onwards, calling it a ‘shock’.  In his words, Skarplöth …

Irish bookmaker BoyleSports has renewed its deal with HRI Racecourses for the sponsorship rights of the Irish Grand National.  The partnership will run until 2027, taking the length of the collaboration between the two entities to a total of 13 years.  Thanks to the new arrangements, the Irish Grand National will accumulate a total prize fund of €500,000, which makes …

The British Horseracing Authority (BHA) has summarised the relationship between racing and betting, and the effect of the Gambling Review so far.  Betting has seen a substantial shift from retail to online and mobile devices in the past 15 years. A betting market boom has also been followed by an ongoing period of regulatory pressure, much of which was amidst …