Horseracing

Vermantia has signed a deal with Altenar boosting the worldwide visibility of its racing content, distributing its offering to a range of established and emerging markets. The Greek omni-channel content provider’s racing product will be distributed by Altenar to European betting markets as well as up-and-coming sectors in Latin America and Africa. An unnamed Altenar partner has already taken the …

The British Horseracing Authority (BHA) has announced the members of its ‘Judicial Panel’ to oversee disciplinary affairs, appeals, and licensing disputes.  The panel has been reformed following last year’s departure of Chair Brian Baker (CBE), who was succeeded by sports law expert Sarah Crowther KC. Crowther and the BHA have undertaken a comprehensive consultation with diverse stakeholders to change the …

Sky Bet has enhanced its social responsibility profile via a partnership with York Racecourse, centred on financially supporting charities across Yorkshire. The Flutter Entertainment betting brand will donate £20,000 generated from bets placed at the Sky Bet Ebor Festival to one of 22 Yorkshire-based charities, foundations and community groups. A shortlist of organisations has been written up as contenders for …

The Belgian Competition Authority (BCA) has objected to a horse racing betting distribution agreement between Ladbrokes and Pari-Mutuel Urbain (PMU). Particular criticism was levied at the potential for the deal between the UK and French companies to limit the operator’s competition with one another in Belgium, breaching local and EU anti-competitive laws. Ladbrokes is founded and headquartered in London and …

Fitzdares has upped the ante on its on-track betting operations, opening ‘The Fitzdares Arms’ pub at Royal Windsor Racecourse this week. The pub is open to Fitzdares members and racegoers on 3 July, enhancing the members experience with a traditional focus on racecourse wagering and hospitality. Based in West London, Fitzdares operates with a ‘strong focus on customer  relationships’ via a …

HKJC has revealed that its World Pool will be in operation at both the Irish and German Derbies for the first time this Sunday.  The Deutsches Derby marks the first time that World Pool has operated in Germany and will see the country’s richest race offered to bettors in 28 countries. This will come just two hours before World Pool …

Britain’s first ever thoroughbred census has been launched to help improve the traceability of former racehorses after they retire from the sport. With all owners of former racehorses being asked to complete the census between 28 June – 31 December 2023, the results will help build an improved thoroughbred data bank about these horses and the lives they go on …

Betfred has inked an agreement with technology, content and media company Spotlight Sports Group (SSG), which sees the bookmaker sponsor Racing Post’s ‘What a Shout’ show. The short term deal – spanning the remainder of the flat racing season – sees the British gambling firm become the title sponsor of What a Shout’s 19 weekly episodes. The collaboration also includes …

PA Betting Services (PABS) and Betsson have formed a new agreement for the supply of horse racing content into its online sportsbooks. The Nasdaq Stockholm-listed operator will receive editorial content for domestic horse racing, including race verdicts, comments, and tips delivered through PABS’ distribution platform.  Keiron Muir, Account Director at PA Betting Services, stated: ”We are pleased to be the …