Horseracing

The Betting and Gaming Council (BGC) is sponsoring this year’s Leicester Racecourse Veterans’ Day, which raises vital funds for several military charities. The BGC has lauded the event as another opportunity to give back to the veteran community that has ‘sacrificed so much on behalf of this nation’s safety, security and prosperity’. Furthermore, the organisation will also be sponsoring the …

Content and sports betting data supplier PA Betting Services (PABS) recently announced plans to become the official supplier and managing partner of sports data and content provider Timeform’s B2B services. SBC Media spoke exclusively to PA Betting Services Director Eugene Delaney and Timeform Director Sebastian Butterworth about the rationale behind the deal. SBC: What was it about Timeform that made it an attractive …

The Irish Horseracing Regulatory Board (IHRB) and British Horseracing Authority (BHA) have introduced a new equine anti-doping & medication control initiative. The deal sees the pair express their common commitment to the regulation of medicine use and zero tolerance of doping in horse racing on both sides of the Irish Sea, whilst highlighting Out of Competition Testing (OOCT) as a …

The German Tote has partnered with Total Performance Data (TPD) for race tracking and data monetisation across all 19 thoroughbred racecourses and several harness tracks in the country. The deal with the horse racing data provider starts at Berlin’s Hoppegarten for the beginning of their Turf season in late March. Meanwhile, TPD is also tasked with providing data feeds and …

BoyleSports has become the official stable partner of Irish racehorse trainer John ‘Shark’ Hanlon. The multi-year collaboration sees the bookmaker gain exclusive access to follow the horse racing hero on his journey to the Cheltenham Gold Cup, as well as several other feature races throughout the 2024/2025 calendar. Sharon McHugh, Head of Communications & Sponsorship, BoyleSports, commented: “In Shark Hanlon …

Racing TV has secured the exclusive British broadcast rights to the US$20m Saudi Cup race meet. Taking place this weekend (24 February), the showpiece race is run over a distance of 1,800 metres at the King Abdulaziz Racecourse in Riyadh. The day itself boasts a combined prize fund of $37.35m, and the card is enhanced by two Group 2 races …

A new advertising campaign has been launched by British bookmaker Coral putting its horse racing and gaming offering on show.  Titled ‘We’re Here For It’, the brand campaign is the first project of Wonderhood Studios since they were commissioned by the Entain brand as its leading creative agency last year, featuring a series of TV ads targeting racing, sports and …

Virgin Bet has announced its first-ever Women’s Day event – the latest social impact initiative from the operator, working towards a goal to create a more inclusive environment. Taking place at the Virgin Bet Raceday on 9 March at Ayr Racecourse, the day will serve as a platform to celebrate women in racing, and exists as part of Virgin Bet’s …

The Victoria Racing Club (VRC), Tabcorp and Nine Entertainment (Nine) have formed a broadcast, media and sponsorship deal for the Melbourne Cup Carnival. The partnership, running from 2024 to 2029, will see the four-day Australian horse racing meeting broadcast on all Tabcorp-operated Sky platforms and the TAB app, with the betting firm having the right to on-sell coverage to other …

Vlad Kaltenieks, CEO of BoyleSports, outlines the operator’s strategic vision to enhance fan engagement in horse racing, potential challenges or opportunities arising from the new Irish regulatory Bill and the overall importance of the sport in the country. SBC: Is horse racing BoyleSports’ primary sports sponsorship focus in Ireland or does it form part of a multi-dynamic marketing strategy?   VK: …