SBC News Voice of the Sports Betting Industry
Xtremepush continues to advance its commercial development in Brazil, by partnering with multibrand operator Senna Sport.
The partnership will see Xtremepush supply Senna Sport’s brands its dedicated customer retention management (CRM) system and suite of optimization tools for marketing campaign ROI.
As detailed: “Senna Sport’s brands will benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email, and SMS channels as it scales up in the growing Brazilian market.”
Senna Sport currently operates three brands – Senna Sport, Pix Luck, and Lider Bet in Brazil, where it will seek to leverage Xtremepush CRM and insights to drive deeper engagement with its Brazilian customer base.
Backing the partnership, Guilherme Senna, CEO of Senna Sport, said: “We are really excited to partner with Xtremepush as we make the next move as a business.
“Xtremepush’s proprietary technology is exactly what we were looking for, and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
First Quarter trading saw Xtremepush open a new office in São Paulo to strengthen the firm’s commercial footprint within Brazil and newly regulated South American igaming markets.
Xtremepush commercial strategy for South American markets is led by Álvaro Camargo, Country Manager, who added: “We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil.
“The market is a key target for Xtremepush and now we have boots on the ground in São Paulo, we are thrilled to combine unrivaled local know-how with our leading technology to deliver even stronger results.”
