Superbet has extended its partnership with top-tier Brazilian football club São Paulo. The renewed deal will see the Série A side keep Superbet as a main sponsor for an additional four seasons, helping the operator to continue establishing its brand in Brazil’s recently-regulated igaming market. Alex Fonseca, Superbet CEO, commented: “It is an honour to be at São Paulo’s side …
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Sportradar has opened a new office in the city of São Paulo, Brazil, as part of its strategic expansion plans for the LatAm region. With Brazil expected to launch its regulated market in January 2025, experts project double digit GGR growth, from the 18.4bn BRL ($3.18bn) in 2023 to 50.5bn ($8.75bn) in 2029. By opening its São Paulo office, Sportradar …
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The Executive of São Paulo has awarded the state lottery contract to Aposta Vencedora, a consortium led by Portuguese investors from SAV Participações. Aposta Vencedora won the concession for the Loteria Paulista with a bid of R$600 million (€95 million), exceeding the initial R$260 million sought by the state by over 100%. The bidding for São Paulo’s state lottery was …
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On Thursday, 8 August, the Senate of Brazil will begin hearings on Bill 2,234/22, which carries the federal mandate to modernise Brazil’s land-based gambling laws. The Bill will be presented by Senator Irajá Abreu (PSD-TO), as the chief sponsor, calling on Senators to back the project to modernise Brazil’s land-based gambling laws pertaining to casinos, bingos, horseracing, and the sale …
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Brazil’s Minister of Finance, Fernando Haddad, has voiced his support for Bill 2,234/22 to legalise casinos, bingos, and betting on horse racing. As reported by SBC Noticias, the Minister had a meeting with Irajá Silvestre – the Senator and Rapporteur of the Constitution and Justice Commission (CCJ) – which approved the Bill earlier in June. Speaking to Haddad, Silvestre said: …
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The bill to regulate Brazil’s land-based casinos, bingo, horse racing and jogo do bicho (instant win games) will most likely be voted on in August. The announcement came from Senate President Rodrigo Pacheco (PSD-MG), who said that there is no need to rush with the vote on Bill 2,234/2022. According to Pacheco, it’s best to look at the matter with …
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The Senate of Brazil has advanced plans to modernise laws governing the gambling disciplines of land-based casinos, bingo, horseracing, and the sale of jogo do bicho (instant win games). On Wednesday, the much-delayed Bill No. 2,234/2022 was approved by the Senate’s Constitution and Justice Committee (CCJ), securing 14 votes in favour and 12 against, advancing a federal project to modernise …
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Xtremepush continues to advance its commercial development in Brazil, by partnering with multibrand operator Senna Sport. The partnership will see Xtremepush supply Senna Sport’s brands its dedicated customer retention management (CRM) system and suite of optimization tools for marketing campaign ROI. As detailed: “Senna Sport’s brands will benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its …
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The subject of tax exemptions on gambling prizes/winnings will be debated once more by the government of Brazil. This follows the PT government’s backing of Provisional Measure (PM) 1,206/2024, which seeks to revise the monthly income tax exemptions for public wages up to BRL 2,824 (€530). The PM is reported to be favored by President Luiz Inácio Lula da Silva, …
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Addressing London’s LIDE ‘Brazil Business Leaders’ Conference on 21 April, Senate President Rodrigo Pacheco underscored the fiscal importance of implementing a federal sports betting regime. The legalisation of sports betting was branded as a key component of President Lula da Silva’s ‘revenue strategy’, which aims to raise “potentially over RL100 bn ($18 bn) in 2023”. Pacheco revealed that the Senate …
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