Xtremepush announces Brazil expansion with veteran Álvaro Camargo in the lead

CRM specialist Xtremepush has bolstered its global presence by opening a new office in Brazil’s São Paulo. 

To further strengthen its LatAm footprint, the company has hired sports betting expert Álvaro Camargo as the Country Manager of the new branch, and will be tasked with building up Xtremepush’s Brazilian client and partnership base to meet the region’s growing demand for CRM and gamification tools. 

Camargo commented: “I am so happy to be joining Xtremepush at what is an historic time for sports betting and gaming in Brazil. I have used the Xtremepush platform as a customer and have seen first-hand the value that it has brought to player retention.

“As we’ve seen in the US over the past few years, acquisition is the initial battle, but to win the war you need retention and Xtremepush’s platform is the perfect fit for the Brazilian market.

“I couldn’t be starting at a better time with next week’s SBC Summit Rio and I look forward to meeting with any company that is looking to take their CRM and loyalty marketing to a completely new level.”

Prior to his new venture with Xtremepush, Camargo held the role of Operations Director at igaming digital marketing company WeContent. 

Camargo will attend the upcoming SBC Summit Rio alongside Xtremepush CEO Tommy Kearns to bring valuable knowledge and experience to the global conference’s ‘AI Revolutionising the Future of Betting Products’ panel. 

Tommy Kearns, CEO of Xtremepush, added: “Brazil and the wider LatAm region is a key strategic focus for Xtremepush in 2024, so it’s incredibly exciting to be opening our first office in São Paulo.

“There are huge opportunities in Brazil, and we already have a solid footprint there, but we are looking to grow quickly and I’m delighted to welcome Álvaro to the Xtremepush family.

“We’ve known him for a long time and he has a really deep understanding of Brazilian marketing and CRM in general. Xtremepush offers a unique combination of CRM, gamification and loyalty marketing powered by AI, so I’m sure he will be a fantastic addition.”