SBC News Voice of the Sports Betting Industry
Abelson Info has rebranded under the new corporate identity of ‘Abelson Sports’ to better represent itself as a specialist supplier of odds, data, and intelligence services for the global sports betting sector.
The rebrand to Abelson Sports marks a milestone for the business, which has helped sportsbooks streamline their markets, pricing, and offerings for more than two decades.
Founded in 2003, Abelson Sports has provided sports betting data and intelligence solutions to Tier-1 operators, platform providers, and major media corporations, including Kaizen Gaming, Flutter, and Entain.
As it enters a new chapter, Abelson Sports is targeting expansion into key international markets, including the US and Latin America. The initiative has seen Abelson Sports launch a new website with translated copy of its services in Spanish and Portuguese.
As part of this transition, the company has also restructured its leadership team. Jeevan Jeyaratnam, previously Chief Operating Officer of the company’s Abelson Odds division, has been appointed Chief Betting Officer, where he will oversee the company’s market-leading odds and pricing solutions. Simon Temple continues as Chief Operating Officer, focusing on operational excellence and service delivery across departments.
Ed Abelson, Founder and CEO of Abelson Sports, said: “This rebrand represents an exciting new chapter for the company, one that allows us to better serve our partners and enhance our market position. By bringing our odds, tech, and data expertise together under one unified brand, we are creating a more streamlined and efficient structure that simplifies our proposition and makes us more agile in responding to industry demands.”
“Our new identity as Abelson Sports ensures that we remain a trusted provider for Tier-1 operators worldwide. With our strengthened leadership team and clear focus, we are in the best position to scale efficiently, develop new innovations, and continue delivering the highest-quality services.”
