Tally Technology is targeting engagement with NFL and NBA fans with the launch of its Game Center, a new gamification platform. The platform features a community element, with fans of the leagues able to play against each other in private groups, alongside other ‘team-themed playing experiences’ targeting a ‘broader-than-ever cross-section’ of sports followers. Game Center has been taken live with …Read More »
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Tally Technology has partnered with NSX to provide a new free-to-play prediction game for select domestic and international football matches. Described as a ‘Brazilian sports betting ecosystem’, NSX has stated that the collaboration covers two fixtures per week, with the introduction of prizes including free bets provided by the group’s partner, Betnacional. Eric Gaigher at NSX said: “We are always …Read More »
Sports engagement platform Tally Technology (www.playtally.com) has been appointed by Ambev, the Brazilian subsidiary of multinational brewery AB InBev, to develop new football-based games and fan experiences for Brazil Serie A teams Atlético Mineiro and Cruzeiro Esporte Clube. The agreement follows a successful test period, in which leading sports sponsor Ambev successfully utilized Tally’s ‘prediction games’ to engage with fans …Read More »