Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.” Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey. The suite will provide …
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Low6 bolsters app portfolio with European Tour Picks
Low6 has penned its second official golf partnership after signing a new deal and app release with the European Tour. The pick’em app, European Tour Picks, was released on 6 October and will give away cash prizes across each of the four days of the ACCIONA Open de Espana. Chris Hector, Low6 Commercial Director, said: “Low6 are delighted to be …
Read More »Betway further expands tennis portfolio with European Tour sponsorship
Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …
Read More »European Tour & PGA form ‘strategic alliance’ to maximise pro-golf value
Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …
Read More »Betfred secures British Masters title extension
Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …
Read More »Betfred takes aim on golf becoming title sponsor of the British Masters
UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May – Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …
Read More »PDC hits the spot with Sportradar extension
The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …
Read More »DraftKings expands Fantasy Football to Ireland and Austria
DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …
Read More »Golfer Chris Hanson thankful for OPTIMA support
Betting industry multi-channel supplier OPTIMA has been promoting its brand on the golf circuit with the sponsorship of Chris Hanson, who has claimed a tie of 5th place in the European Tour Trophee Hassan II in Rabat, Morocco. Rounds of 72, 71, 67 & 75 gave Hanson a -3 total, just two shots off the eventual winner. OPTIMA MGS is a multichannel, …
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