Tag Archives: european tour

Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

SBC News Genius Sports debuts Marketing Suite as the optimal solution for sports engagement

Genius Sports has announced the launch of its new ‘Genius Marketing Suite’ – an “all-in-one fan marketing solution specifically developed to transform how partners identify, engage and retain sports fans.” Customised to fit individual clients’ needs, the Genius Marketing Suite enables brands, sponsors, sportsbooks, leagues and teams to optimise every stage of their fan marketing journey. The suite will provide …

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Betway further expands tennis portfolio with European Tour sponsorship

SBC News Betway further expands tennis portfolio with European Tour sponsorship

Betway has further entrenched its marketing position in the tennis scene, inking a sponsorship arrangement with ATP Tour event the European Tour. Representing an expansion of Betway’s sponsorship portfolio of elite tennis events, the deal builds on the SuperGroup-owned and Malta and Guernsey-based operator’s previous partnerships with Generali Open, Nordea Open, Miami Open, Hamburg Open, Noventi Open and the Mercedes …

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European Tour & PGA form ‘strategic alliance’ to maximise pro-golf value

SBC News European Tour & PGA form 'strategic alliance' to maximise pro-golf value

Professional golf is set for a transformative 2021, as the European Tour and US counterpart the PGA Tour form a ‘strategic alliance’ to maximise the commercial value and fan engagement. The alliance has been formed with the PGA acquiring a minority stake in the European Tour productions and media units, as the pro-golf Tours join forces to establish a new …

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Betfred secures British Masters title extension

SBC News Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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Betfred takes aim on golf becoming title sponsor of the British Masters

SBC News Betfred takes aim on golf becoming title sponsor of the British Masters

UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May –  Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …

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PDC hits the spot with Sportradar extension

Copyright: dimol / 123RF Stock Photo

The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …

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DraftKings expands Fantasy Football to Ireland and Austria

DraftKings - Copyright: enterline / 123RF Stock Photo

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …

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