Tag Archives: european tour

Betfred secures British Masters title extension

Betfred has extended its title partnership of the British Masters, continuing the bookmaker’s relationship with the European Tour event for a further two years. As a result of the extension, the betting operator will continue its partnership with the golf tournament, along with working with the event on a range of initiates. The deal continues the firm’s growing relationship with …

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Betfred takes aim on golf becoming title sponsor of the British Masters

UK bookmaker Betfred announces a ‘sponsorship first’, for its marketing portfolio confirming that it has become the title sponsor of the ‘British Masters’ golf tournament (9-12 May –  Hillside Golf Club – Southport Merseyside). Betfred marketing confirms that it has secured a 2-year agreement with the PGA European Tour, becoming title sponsor to one of its lead tournaments for its …

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PDC hits the spot with Sportradar extension

Copyright: dimol / 123RF Stock Photo

The Professional Darts Corporation (PDC) and long standing partners Sportradar has announced an extension to its relationship. Through their “multi-faceted cooperation,” Sportradar is to continue in its role as official data and live media rights partner to the year’s biggest competitions. David Lampitt, MD at Sportradar, said: “The PDC is an ambitious organisation and their appetite for innovation matches our …

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DraftKings expands Fantasy Football to Ireland and Austria

DraftKings - Copyright: enterline / 123RF Stock Photo

DraftKings, the world’s largest Daily Fantasy Sports (DFS) platform, has announced plans to expand into Ireland and Austria. The Boston-based provider will offer several football leagues to Irish and Austrian players, including the English Premier League, UEFA Champions League and Spanish La Liga, as well as golf (PGA and European Tour), mixed martial arts, Esports, Canadian Football League, EuroLeague Basketball …

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Golfer Chris Hanson thankful for OPTIMA support

Betting industry multi-channel supplier OPTIMA has been promoting its brand on the golf circuit with the sponsorship of Chris Hanson, who has claimed a tie of 5th place in the European Tour Trophee Hassan II in Rabat, Morocco. Rounds of 72, 71, 67 & 75 gave Hanson a -3 total, just two shots off the eventual winner. OPTIMA MGS is a multichannel, …

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