The entire business team for NSoft grew by more than 200% in 2019, after the sports betting software provider made international growth one of its investment priorities for the year.
The company’s presence steadily increased in accordance with this international growth action plan. NSoft now has offices in Croatia, SAR, Costa Rica and Singapore, besides the company’s HQ in Mostar – a city in southern Bosnia and Herzegovina – and another office in Maglaj, a Northern town in the same country.
NSoft’s CEO Igor Krezic explained: “NSoft has begun building successful teams outside the comfort zone of its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations.
“When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”
He added: “The core betting markets are not tapped, but they’re definitely a little more saturated. The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft business team has grown exponentially, over 200%.”
NSoft’s sales playbook for international expansion, said Krezic, includes prioritising investment in localisation. This includes translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies.
It was, therefore, important for the company to match this investment by localising business development staff. This meant making key hires in the company’s target countries.
Commenting on the next growth stage, Krezic said: “We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”