SBC News Voice of the Sports Betting Industry
Maxbet Romania has become NSoft’s latest client, integrating the supplier’s sportsbook solution across its full range of operations.
Covering the operator’s ‘full-range of delivery channels’, the deal will see NSoft’s sportsbook and partner platform integrated into Maxbet’s online business, whilst its full solutions, including the Seven platform, will be leveraged by the firm’s retail and terminals segments.
Maxbet states that it anticipates a ‘favourable impact’ on its business performance as a result of its partnership with NSoft, based on the view that the latter’s sportsbook solutions will be ‘highly appreciated’ by its Romanian customers.
Marko Lasic, Regional Sales Manager at NSoft, commented: “We have a strong presence in the SEE and CE regions, and our collaboration with Maxbet Romania will further boost NSoft’s market position.
“We are consistently striving for operational excellence, and the easy integration of our Sportsbook to all delivery channels emphasises these efforts. Maxbet’s customers will have the chance to enjoy a world-class sports betting experience.”
By securing a deal with Maxbet, which holds a 7.5% market share in Romania, NSoft aims to strengthen its presence throughout the wider Central and Eastern Europe (CEE) and Southeastern Europe (SE) regions.
Outside of Romania, Maxbet has built up a foothold in multiple markets in the aforementioned regions, being active in Montenegro, North Macedonia, the Republic of Srpska and Serbia, having acquired El Dorado Slot Clubs in the latter earlier this year.
The agreement with Maxbet follows NSoft’s partnership with Oddin.gg back in February, integrating the company’s esports betting solutions.
Oddin.gg signed the deal shortly after the ink dried on its own partnership with Maxbet, which has now integrated both the partners’ solutions.
