InCrowd develops tailored Russia 2018 predictor game for Sky Sports

John O’Connor – InCrowd

Sports games developer and audience engagement specialist InCrowd has announced that it has developed a ‘World Cup Russia 2018’ predictor game in partnership with Sky Sports UK.

Teaming up with the sports broadcaster, InCrowd has launched its ‘Road to Moscow’ game available through Sky Sports mobile and desktop devices (

The “Road to Moscow” predictor will allow fans make predictions and compete in head to heads and mini- leagues as well as going up against the panellists from Sky Sports Soccer Saturday who are also participating in the game.

The Russia 2018 predictor game will also be offering a £5,000 prize to the player with the most correct predictions.

Commenting on the partnership InCrowd’s John O’Connor detailed “The world cup is the biggest and most exciting sporting event on the planet.”

“The Road to Moscow game we have developed with Sky Sports will enhance the event by giving fans an opportunity to test their predictive skills against each stage of the tournament and against other fans, driving engagement and giving the audience the chance to be a part of every single game.”

Sky Sports will utilise the tailored InCrowd predictor to drive audience engagement, during a critical period for all UK sports stakeholders.

David Gibbs – Sky Sports

Furthermore, InCrowd’s Road to Moscow has built a number of features within its game and app to drive engagement with Sky Sports content and digital verticals on a daily basis during World Cup 2018.

David Gibbs, Digital Director at Sky Sports, commented on the predictor game “Sky Sports and SkyBet are excited about this new venture with InCrowd and the opportunities it presents in the development of other pre-tournament games around future marquee sporting events, driving awareness and actively encouraging audience engagement and participation.”

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