Sports betting solutions provider SBTech has signed a multi-year deal to provide SAZKA, the Czech Republic’s market-leading lottery operator.
SAZKA is part of international investment group KKCG, operating in 11 countries on four continents, and a member of the European Lotteries (EL) and World Lottery Association (WLA).
SBTech will supply SAZKA with its sports betting platform, including a customised, fully responsive front end and cutting-edge cash out and streaming functionality.
SAZKA will also have access to the supplier’s Fast Market offering. This allow customers to bet on what will happen next in a sporting event and watch the results settled immediately, creating a new thrill for the punter minute by minute, point by point.
SAZKA´s new sportsbook will also benefit from SBTech’s Chameleon360 gaming platform which lets each operator apply and manage their own risk management policy. It also provides them with the scope to create innovative promotions using bespoke CRM tools in order to create personalised marketing messages.
SBTech CEO, Itai Zak, said: “We’re delighted to have agreed a partnership with SAZKA, who are a respected operator with a long tradition in the Czech market and one of the fastest growing lotteries in Europe and the Americas.
“Our solutions will provide them with cutting edge technology to help make the most of additional revenue streams in non-traditional verticals, and we’re looking forward to introducing new, fast-paced functionalities to their customers.”
SAZKA CEO, Robert Chvátal, said: “SAZKA is a champion in draw-based games and instant lotteries. With SAZKA Bet we want to extend our reach in the very competitive sports betting space in order to complement our lottery portfolio. We opted to outsource the sportsbook platform to SBTech as they showed flexibility to adjust to the Czech market standards.
“The legal sports betting market in the Czech Republic is very competitive and we need a partner with technology giving us broad opportunities to customise, personalise, and differentiate our offering.”