SBC News Voice of the Sports Betting Industry
My Club Betting will be unleashing its new Sportsbook in the near future after partnering with FSB Technology (UK) Ltd.
The terms of the deal will see FSB trade a larger and more varied selection of sports, for both pre-match and in-play markets for the operator. This will include their market leading UK horse racing product.
My Club Betting is unique in that it has the capacity to provide a white label affiliate solution to over 100,000 grassroots sports clubs throughout the UK. Bringing FSB on board means that the company will be able to utilise their API’s and UK license, and continue to create a bespoke front end for their customers.
Bernard Casey, My Club Betting CEO, stated: “We are delighted to partner with FSB Technology, which is an exciting step forward for the company, as their managed sports betting service includes a proprietary live sports betting platform and real-time algorithmic pricing models.”
He continued: “My Club Betting, in association with FSB, have now developed a service that we feel will offer a much better customer experience and help provide sports clubs and organisations with everything they need to generate their own revenue stream.”
Richard Thorp, FSB’s Business Development Director, said of the arrangement: “The flexibility of our platform is great for My Club Betting and we’re delighted to be supplying them with our fully-managed service.
“As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal which will allow them to tailor offers to specific customers.”
FSB’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models, and CRM tools for player segmentation and bonusing. Sporting Solutions’ in-play offering is also included, with the companies have agreed a separate deal.
