Updating the market, FSB has been tasked with deploying a full-service sportsbook solution, which will operate alongside the Football Pools’ ‘classic games’ inventory.
‘FSB’s flexible solution will seamlessly integrate the core Classic Pools football score prediction game as well as ‘Footie5’, a brand new free-to-play, five-match predictor game’ details the partnership communication.
Moving forward, the Football Pools seeks to significantly expand its digital product offering across all verticals utilising FSB’s ‘best-in-breed platform’.
In June 2017, the Football Pools was sold by Sportech Plc to London private equity firm OpCapita for £83 million, who would install Derek Lloyd as new Chief Executive, tasked with redeveloping the operators product proposition.
Derek Lloyd, CEO at The Football Pools, added: “FSB enjoys a stellar track record for delivering flexible-yet-reliable performance with effortless speed on all sporting events. So their appeal for this new venture was immediate. However, we were particularly drawn to their unrivalled in-play football betting, which allows our customers the chance to harness the best product on the UK’s sophisticated igaming landscape. Players can find our new site at thepools.com.”
Acting as lead platform supplier, FSB will provide the Football Pools with its new betting infrastructure, which will include unique provisions such as ‘real-time algorithmic pricing models’ and ‘reactive in-play odds’.
Furthermore, FSB will support Football Pools digital operations with CRM and player bonusing functionalities.
Backing the Football Pools as a new partner, FSB’s Business Development Director Richard Thorp said: “We’re thrilled to take the field with The Football Pools, one of the most trusted and respected names in football betting. Our platform is now setting the tone for online sports betting, driving the sector forward via innovative features across online, mobile and retail.”