SBC News Voice of the Sports Betting Industry
NYX Gaming Group has confirmed the extension of its Poker distribution agreement with Scientific Games, enabling Scientific Games to distribute the networked NYX Poker offering in “free-to-play” mode to its land-based customers across the United States.
In addition, NYX and Scientific Games Interactive (SG Interactive) have signed an agreement under which NYX will distribute content from the SG Interactive Bally, Shuffle Master, Barcrest and Williams game studios in online wagering formats to its regulated NYX OGS partners worldwide.
David Flynn, EVP Business Development for NYX Gaming Group Ltd., commented, “Our free-to-play poker model positions our company for changes in regulation. Our partnership with SG Interactive has already delivered several new land-based casino clients in the United States, which we can further leverage as the market develops.”
Flynn continued, “Having had agreements in place to distribute the online content from the Bally game studio previously, I am very pleased that SG Interactive sees the value in partnering with NYX to also distribute content from the Barcrest, Shuffle Master and Williams game studios via NYX OGS.”
Bob Hays, Vice President Commercial, Interactive for Scientific Games said, “We are excited to extend our relationship with NYX Gaming Group. The inclusion of the NYX Poker product for our land-based clients helps them increase loyalty among online players and drive more frequent returns to the casino. Distribution of our games via NYX OGS enables us to reach an even broader range of players in regulated online wagering markets around the world with greater speed to market. We look forward to our continued partnership delivering compelling online casino entertainment.”
