SBC News Voice of the Sports Betting Industry
Xtremepush, the leading CRM and loyalty marketing solution, is set to lift the lid on its groundbreaking new AI solution at ICE London, which promises to put the power of machine learning in the hands of operators.
Built to bolster Xtremepush’s existing intelligence studio offering, the solution comprises a powerful toolkit that takes player data and turns it into predictive insights operators can immediately leverage for advanced campaign personalisation.
It features out-of-the-box models for the most common use cases, including player churn, while also allowing operators to build highly customised AI models matching their unique data, use cases and goals.
The unified nature of Xtremepush’s platform means that all predictions are stored in a single player view as they are calculated. This allows operators to gain insights that turn gamification campaigns into predictive player journeys with a few simple clicks, saving time and delivering results at scale while freeing up resources within existing CRM teams.
Delegates at ExCeL London will be able to learn more about the soon-to-be-released solution, which promises to have a big impact on the way that operators deploy and analyse campaigns.
“Our new AI product is the first of its kind within our industry,” said Xtremepush CEO Tommy Kearns.
“It promotes a very different way for clients to think about how they can use transparent AI and machine learning to power both campaigns and their performance analysis and customer understanding. We look forward to giving visitors to our stand the chance to take a first look at what the system can offer.”
Last year, Xtremepush acquired Thunderbite in a deal that integrated gamification and customer loyalty services to its omnichannel marketing platform. This allowed the development of a unified solution to benefit engagement and boost loyalty in the sports betting and iGaming industry.
“Having acquired Thunderbite, we have now supercharged our solution with advanced AI/ML capabilities,” added Kearns. “This means we now have a powerful suite of tools to deliver the ultimate player experience at every stage of their lifecycle: from acquiring new customers to keeping them engaged, and turning them into loyal players.
“Ours is the only fully unified solution on the market that provides operators with a real-time 360-degree view of their players and enables them to launch highly targeted player journeys through multiple channels, all optimised by our advanced transparent AI technology.”
