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Xtremepush builds on Brazilian footprint in Playr.Bet marketing partnership

Xtremepush has officilly gone live with Playr.Bet to provide the Brazilian operator with various customer engagement solutions.

In detail, the engagement platform now enables Playr.Bet to foster player relationships by delivering ‘highly personalised and timely’ marketing communications, in a deal that will drive marketing ROI and player retention.

The group will be leveraging its integration with igaming platform provider GiG Incorporated to understand player behaviour in real-time.

Robbie Sexton, Partnerships and Sports Betting and Gaming Director at Xtremepush, commented: “We are absolutely thrilled to have gone live with Playr.Bet and thank it for showing its faith in our customer engagement platform.”

Xtremepush’s portfolio of optimisation and automation tools, along with the enterprise-grade CDP, empowers Playr.Bet to deliver ‘relevant and hyper-personalised player experiences’, in the aim of enhancing its marketing strategies.

“Playr.Bet is one of the most exciting brands in the fast-growing Brazilian market and the combination of our global experience and local knowledge enables us to deliver experiences that will drive ROI and player retention,” added Sexton. “We look forward to a long and fruitful partnership.”

Playr.Bet is the latest operator in Latin America to go live with Xtremepush’s market-leading solution following recent deals in the region with Betsul and Arena Esportiva.

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