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world cup
BETBY looks beyond sports for inspiration for future development.
BREAKING
Features
Time to read: 5 min
BETBY: looking beyond the world of sports for inspiration
June 11, 2026
Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period
June 10, 2026
Interior of the MetLife Stadium in New Jersey, where the final game of the 2026 World Cup - of which ADI Predictstreet is a partner - will be held
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Sportsbook
Time to read: 4 min
FIFA predictions partner ADI Predictstreet launches three days ahead of World Cup
June 9, 2026
An England fan and Scotland fan side by side wearing their national flags during the Euro 2020 tournament in 2021 - the duo will both feature in this year's World Cup
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Football
Time to read: 4 min
Entain: England and Scotland punters showing little faith for World Cup prospects
June 9, 2026
Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.
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Affiliate News
Time to read: 9 min
Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing
June 9, 2026
Shirts of the Argentina national team during a World Cup name, Argentina being one of Codere Online's core Latin American markets
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Interviews
Time to read: 5 min
Aviv Sher: ‘genuinely local’ Codere Online will win World Cup race in LatAm and Spain
June 9, 2026
Mbappe playing in the France national team, 2022
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Marketing
Time to read: 5 min
Mbappé demands Les Bleus kill image rights for French bookmakers
June 8, 2026
Croatia World Cup, as Entain CEE's SuperSport talks to the World Cup Betting Tour
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Features
Time to read: 9 min
World Cup Betting Tour: Chance for Croatia as national team and Entain's SuperSport look to defy odds again
June 8, 2026
Social media apps on a mobile phone
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Features
Time to read: 6 min
BETBY: sportsbooks are not your competitors - social media is
June 8, 2026
Sweden World Cup, as SBC News talks to LeoVegas for the World Cup Betting Tour
BREAKING
Features
Time to read: 7 min
World Cup Betting Tour: LeoVegas says patriotic hype is ‘off the charts’ in Sweden
June 5, 2026
An official ball for the FIFA World Cup 2026, which Tipico will stream to German audiences
BREAKING
Features
Time to read: 13 min
Roundtable: predicting how the World Cup will play out
June 5, 2026
A football on a field, to illustrate Opta Betting's take on sports data.
BREAKING
Features
Time to read: 8 min
Opta Betting data pricing provider roundtable: FIFA World Cup 2026
June 4, 2026
FIFA World Cup ball
BREAKING
Sportsbook
Time to read: 2 min
FIRST launches ‘all-in-one’ betting solution for World Cup trading
June 3, 2026
Scotland World Cup, as McBookie speaks to SBC News for the World Cup Betting Tour
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: McBookie on Scotland’s excitement after 28 years away
June 3, 2026
An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
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Marketing
Time to read: 4 min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
OneFootball, which has partnered with Polymarket
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Marketing
Time to read: 4 min
Polymarket secures partnership with Germany-headquartered OneFootball
June 1, 2026
Belgium football fans, as the commission warns about gambling ads for the World Cup 2026
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Football
Time to read: 3 min
Belgium Gaming Commission warns operators of World Cup marketing tactics
May 22, 2026
football ground
12:43
BREAKING
Features
Time to read: 3 min
World Cup: top operators will marry player emotions and analytical mindset
May 20, 2026
An official ball for the FIFA World Cup 2026, which Tipico will stream to German audiences
BREAKING
Sportsbook
Time to read: 3 min
Tipico clarifies German streaming terms for World Cup 2026
May 14, 2026
A football hitting a digital global, symbolising BETBY's new esports World Cup
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Sportsbook
Time to read: 2 min
BETBY launches World Cup package including esports replica
May 11, 2026
A selection of cryptocurrencies
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Technology
Time to read: 2 min
GR8 Tech looks to ‘break barriers’ around crypto betting
April 30, 2026
A FIFA World Cup 2026 billboard in Toronto, Canada
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Sportsbook
Time to read: 2 min
GR8 Tech follows up casino improvement with toolkit upgrade ahead of 2026 World Cup
April 23, 2026
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Most Read
1
Italy upholds Dignity Decree duties on safer gambling campaigns
2
Andy Burnham deals final blow to ‘Aim to Permit’ UK retail betting rule
3
Why the 2026 World Cup proved product innovation now wins sportsbooks
4
Jesper Svensson: regulation, localisation and new opportunities for Betsson
5
How the EFL Championship has become a betting battleground 
6
The biggest factors at play as Entain aims to relight fire for H1 2026
7
FeedConstruct enlisted to boost World Baseball’s visibility
8
Mexico exploring pathway to stricter gambling regulations
Featured News
Time constraints in the Netherlands
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Europe
Time to read: min
Dutch licensees scramble to renew contracts on five-year anniversary
August 10, 2026
Various sports, representing SBC News' Sponsor Spotlight
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UK
Time to read: min
Sponsor Spotlight: BOYLE Sports redefines marketing playbook 
August 7, 2026
A board room, symbolising the change in Flutter Entertainment's leadership
27:18
BREAKING
Featured News
Time to read: min
Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership
August 6, 2026
Graph with a declining trend, representing Flutter's latest results
BREAKING
Featured News
Time to read: min
Flutter Entertainment reports $296m net loss despite early World Cup boost
August 5, 2026