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world cup
An Entain logo at an SBC event
BREAKING
Featured News
Time to read: 7 min
Entain calls for action over illegal World Cup gambling promotions on UK social media
June 17, 2026
Lionel Messi, who has promoted Kalshi on Instagram
BREAKING
Football
Time to read: 4 min
Messi and Modrić promote Kalshi as Instagram posts highlight scale of prediction markets
June 17, 2026
Strasbourg kit, representing a team in France with a gambling sponsor, as Fédération Addiction calls for reforms
BREAKING
Sport
Time to read: 4 min
Addiction network calls for ban on athletes and sports personalities promoting gambling in France
June 16, 2026
Bosnia and Herzegovina World Cup
BREAKING
Features
Time to read: 9 min
World Cup Betting Tour: Premier on Bosnia and Herzegovina’s start as national team eyes first-ever knockout stage
June 15, 2026
BETBY looks beyond sports for inspiration for future development.
BREAKING
Features
Time to read: 5 min
BETBY: looking beyond the world of sports for inspiration
June 11, 2026
Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period
June 10, 2026
Interior of the MetLife Stadium in New Jersey, where the final game of the 2026 World Cup - of which ADI Predictstreet is a partner - will be held
BREAKING
Sportsbook
Time to read: 4 min
FIFA predictions partner ADI Predictstreet launches three days ahead of World Cup
June 9, 2026
An England fan and Scotland fan side by side wearing their national flags during the Euro 2020 tournament in 2021 - the duo will both feature in this year's World Cup
BREAKING
Football
Time to read: 4 min
Entain: England and Scotland punters showing little faith for World Cup prospects
June 9, 2026
Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.
BREAKING
Affiliate News
Time to read: 9 min
Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing
June 9, 2026
Shirts of the Argentina national team during a World Cup name, Argentina being one of Codere Online's core Latin American markets
BREAKING
Interviews
Time to read: 5 min
Aviv Sher: ‘genuinely local’ Codere Online will win World Cup race in LatAm and Spain
June 9, 2026
Mbappe playing in the France national team, 2022
BREAKING
Marketing
Time to read: 5 min
Mbappé demands Les Bleus kill image rights for French bookmakers
June 8, 2026
Croatia World Cup, as Entain CEE's SuperSport talks to the World Cup Betting Tour
BREAKING
Features
Time to read: 9 min
World Cup Betting Tour: Chance for Croatia as national team and Entain's SuperSport look to defy odds again
June 8, 2026
Social media apps on a mobile phone
BREAKING
Features
Time to read: 6 min
BETBY: sportsbooks are not your competitors - social media is
June 8, 2026
Sweden World Cup, as SBC News talks to LeoVegas for the World Cup Betting Tour
BREAKING
Features
Time to read: 7 min
World Cup Betting Tour: LeoVegas says patriotic hype is ‘off the charts’ in Sweden
June 5, 2026
An official ball for the FIFA World Cup 2026, which Tipico will stream to German audiences
BREAKING
Features
Time to read: 13 min
Roundtable: predicting how the World Cup will play out
June 5, 2026
A football on a field, to illustrate Opta Betting's take on sports data.
BREAKING
Features
Time to read: 8 min
Opta Betting data pricing provider roundtable: FIFA World Cup 2026
June 4, 2026
FIFA World Cup ball
BREAKING
Sportsbook
Time to read: 2 min
FIRST launches ‘all-in-one’ betting solution for World Cup trading
June 3, 2026
Scotland World Cup, as McBookie speaks to SBC News for the World Cup Betting Tour
BREAKING
Features
Time to read: 8 min
World Cup Betting Tour: McBookie on Scotland’s excitement after 28 years away
June 3, 2026
An official ball for the 2026 FIFA World Cup, which Sky Bet and Paddy Power have launched campaigns around
01:00
BREAKING
Marketing
Time to read: 4 min
Could Sky Bet and Paddy Power have taken a gamble with their World Cup campaigns?
June 2, 2026
OneFootball, which has partnered with Polymarket
BREAKING
Marketing
Time to read: 4 min
Polymarket secures partnership with Germany-headquartered OneFootball
June 1, 2026
Belgium football fans, as the commission warns about gambling ads for the World Cup 2026
BREAKING
Football
Time to read: 3 min
Belgium Gaming Commission warns operators of World Cup marketing tactics
May 22, 2026
football ground
12:43
BREAKING
Features
Time to read: 3 min
World Cup: top operators will marry player emotions and analytical mindset
May 20, 2026
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Most Read
1
Entain set to drop from volatile FTSE100 index
2
Midnite’s advertising campaign banned amid push for UK growth
3
MPs take concerns over Allwyn UK CEO’s background to Gambling Commission
4
Nottingham Forest partners with BOYLE Sports as Premier League gambling deals continue 
5
ADI Predictstreet CEO on predictions’ “Palmerston moment” and “opportunities from regulation”
6
Altenar moves to deny Zurich advantage to Sportradar in US data conflict
7
“We’re proud of our record” - Sky Bet lauds latest evolution of flagship bet builder
8
Gordon Brown sets crosshair on Machine Gaming Duty
Featured News
BREAKING
Europe
Time to read: min
Estonia PM calls on review of iGaming tax reduction
August 28, 2026
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Featured News
Time to read: min
Sponsor Spotlight: Stake, NFL, and the Premier League
August 21, 2026
02:16
BREAKING
Marketing
Time to read: min
Betway launches ‘Clubhouse’ as global sports activation for all markets 
August 20, 2026
Bulgaria sets self-exclusion timer to a minimum of one year
BREAKING
Interviews
Time to read: min
BOS calls for hard reset on Swedish gambling and regulation
August 19, 2026